So, you’ve likely seen the news that AB Tasty and VWO are merging, and whilst it feels very definitive, those of us who have seen this before know that nothing new happens just yet. Two big companies with competing products try to glue themselves together, which is likely difficult for all involved, including their customers.
Whilst these changes might not be immediate, uncertainty will be.
So, let’s explore why Webtrends Optimize is the best VWO alternative in 2026.
1. Commercial packages
Coming from VWO, you’re probably used to a chaotic commercial package. You started on Growth, but wanted to target by New vs. Returning and so needed Pro. Running 4-5 experiments at the same time you thought Mutual Exclusions would be the way to go, but that’s Enterprise-only. Meanwhile a simple survey or personalisation are entirely separate packages. Oh, and we’ve not even thought about what an MTU means on browsers like Safari or Brave.
In stark contrast, Webtrends Optimize has the simplest commercial package on the market. All features are included for all users as standard. That’s it.
We only charge users based on 2 things: Browsing sessions and Hours of support.
And even then, it’s generous.
A browsing session in Webtrends Optimize allows for unlimited tests served, metrics captured, on server or browser, with unlimited optimals delivered, and it’s still just 1 session. This usage scales up from free for small brands, upwards. And for the most part, is in line with VWO’s pricing.
Hours of support are only for the "do it for me" jobs, e.g. design/dev/QA, if you or your agency don't have the skills in-house (or the time). Training and tech support is included as standard.
So when looking at a tool to replace VWO that allows you to access more, achieve more, and will grow with you, Webtrends Optimize ticks all the boxes.
2. Feature set
What does VWO give you that Webtrends Optimize + Microsoft Clarity doesn’t do better?
We have every experiment type - AB, ABn, Split, Target, MVT (Full Factorial), MVT (Fractional/ Factorial), Baseline and multi-mode MABs.
We serve experiences with a genuine staging mode, no manipulation of code before/after going live.
Our Survey builder is the most feature-rich in our industry. Plus, it doesn’t force you to plaster our logo all over your website.
Data warehouse integrations? Got it. Mutual Exclusions, SSO, Advanced Targeting, Shareable reports - Check, check, check and check.
The only thing Webtrends Optimize doesn’t do is Session Recording + Heatmaps. But that’s where the free tool Microsoft Clarity steps in - with arguably the best AI Copilot of all martech products integrated available to you. We also have an extensive partner network that allows us to share skills and expertise.
So, you have nothing to lose, and plenty to gain.
3. Marquee features
A lot of businesses looking at VWO alternatives will want the guarantee of more than just a 'testing tool'.
Social proofing is a big winner for conversion uplift, with real-time data like “X people have viewed this in the past hour”, and this is available for all users to integrate into their experiences.
Our Product Recommendations engine is flexible, customisable, and integrates algorithms like Similar Products/You May Also Like, Also Viewed, Bought with, Buy to reach Free Delivery and more options available.
Personalisation in Webtrends Optimize integrates real-time survey responses, Data Warehouse imports from Salesforce, Snowflake, Bigquery, Bloomreach etc., Real-time product/attribute affinity modelling etc. together, to build 360 customer targeting.
4. Support
Webtrends Optimize has a UK-based team, rated #1 for support repeatedly for over 5 years.
We have livechat, support tickets, Slack channels, but more than that we’re not afraid of getting the right people onto a call to deal with problems quickly.
And when you want to talk blue-sky ideas, solutions, the potential of AI or anything in between, we’ve got you covered too.
Webtrends Optimize is the best drop-in replacement for VWO in 2026
So, it’s hopefully clear that not only is Webtrends Optimize a generally good and comparable product to VWO, but in 2026 and beyond it’s the best drop-in replacement.
We know that AB Tasty and VWO Merger is confirmed, so your next steps should be too.
With an uncomplicated commercial model, one-tag setup, and a support team that’s ready to help you - you’ll be building tests in hours, not weeks.
