By Chris Kennedy

What’s the Optimal?

What’s the Optimal? It’s exam season in the UK at the moment, where this week and last, students here will be receiving their results. So in that vein I decided to set our Optimisation services team a little test of their own a few weeks back… I’ve seen a few clients get muddled between the various components of conversion rates, potentially leading...
By John Fleming

Heat on the tracks

Disruption, delays & unavoidable issues As I write this during a heatwave in July, I am already hearing reports that there are train delays on many of the train routes across the UK. It seems that our tracks suffer with excessive heat as much as many passengers do, even without delays due to climate. As many would accept as being good business...
By Sandeep Shah

Amazon might be hurting your business more than you realise

Amazon are big - we all understand this. Their success over the last 5 years has been widely-used to excuse the failure of numerous traditional bricks-and-mortar stores, and their earnings certainly go some way to validating this: Ref: https://www.statista.com/statistics/266288/annual-et-income-of-amazoncom te/ The Amazon Assistant However, what you might not realise is that alongside the 300 million users of Amazon’s retail website/s, many users run...
By John Fleming

What’s Happening in UK Retail – and Is Online Shopping Really to Blame?

The current turmoil in the UK retail sector is enough to startle any employee or business owner in this industry. As the tumbleweeds roll across forgotten, flagship stores, those involved are having to reconsider the need for a physical presence on the UK’s high streets. With huge progression in online shopping and customer engagement, it’s no wonder that more consumers...
By Sara Caselli

Form optimisation best practice

Form Optimisation – the basics Let’s be honest, forms are often a real pain to fill in and that’s why it’s so important to get them right, and minimise any friction when visitors are using them. Designing forms with the user in mind and testing to find out where the pain points are can make a massive difference to the user experience. Forms...