Why Webtrends Optimize?

At Webtrends Optimize…. …we help businesses increase online conversions...…we maximise the ROI from their website and other digital assets……on average our clients achieve a 26-times return on their investment……our simple approach and market-leading technology allows experimentation without restrictions……we have an absolute focus on the customer at all times……we understand one size rarely fits all, and that ethos is at the core...

Episerver acquires Optimizely

You will no doubt have heard that Optimizely have been acquired by Episerver. You may think that this is a good idea, or you may believe that where there is change, especially in the IT industry, there are rarely many customer benefits of being acquired. I would like to share a few thoughts on how we at Webtrends Optimize view this...

Time Flies… 18 Months In

As the year draws to a close, I’ve been reflecting on the past year or so. 18 months ago I put together a management team of existing senior managers and new board members to form Accelerate Group Limited and on the 1st of August 2018 we acquired Webtrends Optimize from Webtrends Inc. What’s happened since then? Well a hell of a...

The Hourly Model Doesn’t Work!

The hourly model (or daily rate) is the norm for most companies looking to interact with 3rd party companies. For years, it's seemed logical for most services that you pay for a certain amount of time from a company, and expect certain outcomes in that time. The hourly model is, however, extremely broken. Sentiment: Let's start with sentiment. An hourly model suggests...

What’s the Optimal?

What’s the Optimal? It’s exam season in the UK at the moment, where this week and last, students here will be receiving their results. So in that vein I decided to set our Optimisation services team a little test of their own a few weeks back… I’ve seen a few clients get muddled between the various components of conversion rates, potentially leading...

Heat on the tracks

Disruption, delays & unavoidable issues As I write this during a heatwave in July, I'm already hearing reports that there are train delays on many of the train routes across the UK. It seems that our tracks suffer with excessive heat as much as many passengers do, even without delays due to climate. As many would accept as being good business practice,...

Amazon might be hurting your business more than you realise

Amazon are big - we all understand this. Their success over the last 5 years has been widely-used to excuse the failure of numerous traditional bricks-and-mortar stores, and their earnings certainly go some way to validating this: Ref: https://www.statista.com/statistics/266288/annual-et-income-of-amazoncom te/ The Amazon Assistant However, what you might not realise is that alongside the 300 million users of Amazon’s retail website/s, many users run...

What’s Happening in UK Retail – and Is Online Shopping Really to Blame?

The current turmoil in the UK retail sector is enough to startle any employee or business owner in this industry. As the tumbleweeds roll across forgotten, flagship stores, those involved are having to reconsider the need for a physical presence on the UK’s high streets. With huge progression in online shopping and customer engagement, it’s no wonder that more consumers...