Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...

Social Proofing served 5 ways

Social Proofing has proven to be an important persuasive factor in driving sales over the last few years. The key behind this technique is the common understanding that if a lot of people are doing the same thing, it should indicate something useful that’s worth reinforcing. Can I use Social Proofing? No matter what you’re selling - Clothes, Holidays, Insurance - Social...

5 Things you must Test to improve Conversion

Right now you’re in the starting blocks: you have found an optimisation services provider, you have set up an internal optimisation team… There is only one thing left to do: decide what you will be testing first – preferably something impactful that can showcase what AB testing can do for conversion. Let me give you a few pointers based on...

Embarrassing Predictions: A foray into mobile and tablet optimisation (Part 3)

  Welcome back. I hope you have been following my three-part blog series on tablet and mobile optimization. In this third and final part, I will conclude my top four considerations for optimizing on mobile and tablet devices. Enjoy! 1.       Form over follows function Let’s be honest: smartphones and tablets are not great for data entry. Input areas are often too small, options too...

Website Testing to Maximise ROI

  Travel writer Harvey Chipkin wrote in MediaPost today about the importance of testing web sites frequently to ensure their maximum potential. He highlighted the experience of Italian airline Alitalia, a Webtrends Optimize customer, as a successful example. Here are highlights from the article:  “When it comes to websites – no matter the platform or device – looks count. It shouldn’t be...

Five Tips for Optimising Your Conversion Funnel

  Our testing and content targeting strategy  tips come from 15 years of working with top brands and seeing first-hand the remarkable conversion results they get by following these insider tactics. As promised, here are a few more tips for optimizing your conversion funnel (plus a bonus tip of advice):  Stick to your testing schedule It’s so easy when you’re too busy...
12