Honey – I shrunk the conversion rate

In recent months, we’ve written about and spoken with numerous businesses about the impact that Amazon Assistant has on businesses. For those who aren’t aware of it - Amazon built a browser extension, downloaded by hundreds of thousands of users. It waits for your users to browse a product that Amazon sells, and then presents a bar across the top of...

The Hourly Model Doesn’t Work!

The hourly model (or daily rate) is the norm for most companies looking to interact with 3rd party companies. For years, it's seemed logical for most services that you pay for a certain amount of time from a company, and expect certain outcomes in that time. The hourly model is, however, extremely broken. Sentiment: Let's start with sentiment. An hourly model suggests...

Is our CRO Free Trial really worth it?

We understand that something for free is often perceived as having low or even no value... Here at Webtrends Optimize we want to welcome anyone who is passionate about CRO and achieving your KPIs. By offering a Free Trial you can see how much our platform has to offer and you get the chance to work with the platform (no reduced...

Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...

What’s the difference between SEO and CRO?

As a CRO vendor, during a sales call, many of our specialists hear the comment “We already have a company providing our Optimisation solution”. However, with further questioning, we often discover that what they are using and talking about is Search Engine Optimisation (SEO) not Conversion Rate Optimisation (CRO). The two are frequently confused. So here is a simple explanation...

Social Proofing served 5 ways

Social Proofing has proven to be an important persuasive factor in driving sales over the last few years. The key behind this technique is the common understanding that if a lot of people are doing the same thing, it should indicate something useful that’s worth reinforcing. Can I use Social Proofing? No matter what you’re selling - Clothes, Holidays, Insurance - Social...

5 Things you must Test to improve Conversion

Right now you’re in the starting blocks: you have found an optimisation services provider, you have set up an internal optimisation team… There is only one thing left to do: decide what you will be testing first – preferably something impactful that can showcase what AB testing can do for conversion. Let me give you a few pointers based on...

How Do You Maximise Your Site’s Experience Optimisation Efforts?

In a race to gain competitive advantage and improve visitor experience, website optimisation has proliferated in the past two years as companies try to ensure that their digital properties are as effective as possible. Optimisation is no longer just the ‘button testing’ of earlier years – it’s become much more sophisticated. Now, with a well-developed optimisation strategy, a wealth of information...