Optimising how we work during the covid-19 lockdown

Team Webtrends Optimize During this pandemic, we, like many other companies and families are being asked to work from home, so we thought we would provide you with an insight into how we have been managing to work as a team and how we've been staying strong. We are fortunate that we already have a working from home policy in place, whereby...

Is our CRO Free Trial really worth it?

We understand that something for free is often perceived as having low or even no value... Here at Webtrends Optimize we want to welcome anyone who is passionate about CRO and achieving your KPIs. By offering a Free Trial you can see how much our platform has to offer and you get the chance to work with the platform (no reduced...

How to Build an Enterprise-Class Optimisation Team

Running an enterprise-class optimisation program consisting of sophisticated testing and targeting can be one heck of a challenge. Distributed ownership, unclear optimisation goals or processes, legacy technical systems and rigorous security requirements can all derail a budding optimisation program within an enterprise environment. However, while working closely with clients in technology, financial services, travel and many other industries, we’ve found that...