Is our CRO Free Trial really worth it?

We understand that something for free is often perceived as having low or even no value... Here at Webtrends Optimize we want to welcome anyone who is passionate about CRO and achieving your KPIs. By offering a Free Trial you can see how much our platform has to offer and you get the chance to work with the platform (no reduced...

Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...

Looking Through the Eye of a Needle

In the age of tablets, mobiles, desktops, laptops, watches – all of which can now render a website, I find it amazing how many people still seem to neglect the varied experiences that each device delivers and design websites according to each device type. Having a single website design across multiple devices is like trying to view a beautiful panorama through...

The Craziest Button Test Ever Made

The Craziest Button Test Ever Made: An exercise in thinking out of the box. Button tests are for Day 1 AB Testers, right? I mean, we’ve all looked at Blue vs. Red, Buy now vs. Add to bag, and now we’re ready for Personalisation. Things aren’t always as they seem, and in our world things seem to stretch as far as you’re...

5 Things you must Test to improve Conversion

Right now you’re in the starting blocks: you have found an optimisation services provider, you have set up an internal optimisation team… There is only one thing left to do: decide what you will be testing first – preferably something impactful that can showcase what AB testing can do for conversion. Let me give you a few pointers based on...

Form optimisation best practice

Form Optimisation – the basics Let’s be honest, forms are often a real pain to fill in and that’s why it’s so important to get them right, and minimise any friction when visitors are using them. Designing forms with the user in mind and testing to find out where the pain points are can make a massive difference to the user experience. Forms...

The future of retail is still strong, but different.

  Driving your customers online. We are all hearing that retail outlets are not performing as well as they have been and the advent of online shopping is growing. There’s no doubt that there are two attracting forces at work that are accelerating online purchasing. 1) A push for retailers to reduce cost 2) Consumers drive towards convenience Both are extremely powerful forces that combined...