Social Proofing served 5 ways

Social Proofing has proven to be an important persuasive factor in driving sales over the last few years. The key behind this technique is the common understanding that if a lot of people are doing the same thing, it should indicate something useful that’s worth reinforcing. Can I use Social Proofing? No matter what you’re selling - Clothes, Holidays, Insurance - Social...

Lifting conversion rates with Geo-Targeting

This is a guest blog on the power of geo-targeting from one of our Aussie partners, KRAKENDATA.   The more you work with website visitors and try to understand their needs, preferences and behaviours - the more you realise that they are not all the same. They use different devices, have very different demographics (male v female, young v old etc.) and...