Impact of Covid-19 and customer behaviour

Customers are critical for any business, the earlier you understand your customers the more effectively you can react to their needs in the future. Abraham Lincoln famously said, “The best way to predict the future is to create it.”  During this lockdown, I have read lots of reports, based on surveys and analysis conducted by various marketing research companies, which try...

How to make your Optimisation Program more efficient (Part 3) Product Recommendations

This week we will be discussing how you can get started with Product Recommendations. A lot of websites already use product recommendations, having seen what Amazon and other large retailers are doing, but have never really thought about what else can be done with them and the power they can have. This blog is for anyone who would like to know a little bit about...

Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...

Social Proofing served 5 ways

Social Proofing has proven to be an important persuasive factor in driving sales over the last few years. The key behind this technique is the common understanding that if a lot of people are doing the same thing, it should indicate something useful that’s worth reinforcing. Can I use Social Proofing? No matter what you’re selling - Clothes, Holidays, Insurance - Social...

Lifting conversion rates with Geo-Targeting

This is a guest blog on the power of geo-targeting from one of our Aussie partners, KRAKENDATA.   The more you work with website visitors and try to understand their needs, preferences and behaviours - the more you realise that they are not all the same. They use different devices, have very different demographics (male v female, young v old etc.) and...