Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...

Social Proofing served 5 ways

Social Proofing has proven to be an important persuasive factor in driving sales over the last few years. The key behind this technique is the common understanding that if a lot of people are doing the same thing, it should indicate something useful that’s worth reinforcing. Can I use Social Proofing? No matter what you’re selling - Clothes, Holidays, Insurance - Social...

Lifting conversion rates with Geo-Targeting

This is a guest blog on the power of geo-targeting from one of our Aussie partners, KRAKENDATA.   The more you work with website visitors and try to understand their needs, preferences and behaviours - the more you realise that they are not all the same. They use different devices, have very different demographics (male v female, young v old etc.) and...

Helloooo (is it me / this) you’re looking for?

Hello Bars, Nano Bars, Notification Bars or whatever you want to call the long sticky promotional banner on your site are great ways to generate leads, host announcements, gather email subscribers and so much more. In essence they get the KPI done! Hello Bars are the gentle reminders you need on your site; subtle enough so not to freak out your...

Personalise! and Provide the Best Digital Experience

“Tim, try our new & improved product today!” “Tim, your cat Gracie is in need of brand x flee treatment!” I’m developing a condition. One where I’m blind to personalized offers. I was more apt to develop this condition because of my career choice, but I have a sneaking hunch that my friends are infected with this condition as well. Since an...

Moneysupermarket.com Wins Gold from WhichTestWon for Best Financial Multivariate Testing

Webtrends optimize is pleased to congratulate UK customer Moneysupermarket.com for winning a Gold Ribbon at the recent WhichTestWon awards celebrating the Best 31 Online A/B & Multivariate Tests. Moneysupermarket.com, the leading British price comparison website specialising in financial services, insurance and travel products, won the honor for running a multivariate test in the Credit Cards channel that looked to better understand visitor...
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