Why CRO is good for small business

What is Conversion Rate Optimisation (CRO), and why does it matter? Conversion Rate Optimisation is the process of tailoring your whole online experience to be focused on the visitor, reducing points of friction with the added advantage of helping you to improve your conversion rates. Until recently optimising your web pages to provide a more personalised experience to visitors has seemed to...

Does GDPR compliance mean more reliance on SEO and PPC?

It’s been nearly a month since GDPR compliance became law, and although there are no headline hitting breaches yet, it has had far-reaching implications for companies both large and small. This is not going to be another GDPR compliance blog but more about the effects it is having on day-to-day marketing activities. As part of new regulations, companies who deal with...

What’s Happening in UK Retail – and Is Online Shopping Really to Blame?

The current turmoil in the UK retail sector is enough to startle any employee or business owner in this industry. As the tumbleweeds roll across forgotten, flagship stores, those involved are having to reconsider the need for a physical presence on the UK’s high streets. With huge progression in online shopping and customer engagement, it’s no wonder that more consumers...

Why marketers should get to grips with website optimisation

AB testing and website optimisation have been around for many years and it is commonplace amongst large enterprises and many ecommerce focused websites. These organisations have reaped the benefits of providing optimised content and continue to focus heavily on testing each and every element of every page. However, many if not most of these organisations either rely on in-house optimisation...

Looking Through the Eye of a Needle

In the age of tablets, mobiles, desktops, laptops, watches – all of which can now render a website, I find it amazing how many people still seem to neglect the varied experiences that each device delivers and design websites according to each device type. Having a single website design across multiple devices is like trying to view a beautiful panorama through...

How can marketers combat the effects of GDPR?

GDPR (General Data Protection Regulation) is currently on many digital marketers minds.  Although compliance is already law you still have until 25th May 2018 before you need to be fully compliant. It represents the most significant change to online privacy laws since perhaps the “cookie law” in 2011 or the UKs own data protection act of 1998. Its objective is to shore up individual data...