The Scoop on Recent Product Updates at Webtrends

It’s been a busy year here and the product team at Webtrends has been working hard on new enhancements to help our clients reach their business goals through innovative digital measurement and optimization solutions. If you haven’t had a chance to keep up with the latest product developments, below are some recent highlights we’d like to...

Inspirational and Achievable: See How Banks Can Deliver Customer Experiences That Connect

At Webtrends, we understand and expect that each business and industry is unique with specific goals, challenges and opportunities. In our years of working with clients of all shapes and sizes across industries, we frequently observe trends in the way enterprises approach cross-channel data collection, analysis, experience optimization and personalization. Trends in the travel industry spawned our...

Personalisation is More Than Using Someone’s Name

It’s no surprise to marketers that the more targeted and personal they can get with their communications and experiences, the more they’ll convert consumers into buyers – and, better yet, build customer loyalty. In a highly competitive marketplace, such as travel, loyalty is like gold. Unfortunately, even with all the data and technology available to travel marketers, many still struggle...

Are Your Site Visitors Getting What They Need?

  One of Webtrends’ clients is a Fortune 500 telecommunications equipment company with customers that include police departments, fire departments and emergency medical services. These customers go to the source when shopping for the client’s products, so it wanted to make sure its website visitors got the best, most current product information available, easily–and that they didn’t...