Motorcycle Superstore recently utilized Webtrends Optimize for a series of A/B tests to fine-tune its online checkout process, and ultimately maximized its shopping cart performance. The tests unlocked $2.5 million in additional incremental revenue for the Superstore.
As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests can translate into significant wins. Simpler UX tests can also deliver results but on a much smaller scale.
The Motorcycle Superstore $2.5M win is proof of how a well-planned and executed test plan, that recast the checkout process, delivered huge value. The online retailer had run smaller tests previously, but with commensurately smaller bottom-line gains.
To put it a different way, if you’re at the pool to workout, you’ve got to use your entire body to swim. You can get a little wet by dipping your toe in, but that doesn’t mean you’re swimming. Dive in and start swimming! The results can be huge.
If you need help testing your site – never fear – the Webtrends Optimize Services team lives and breathes online testing and revels in creating increased customer value. Our team is ready to be your swim coach, relay partner, and lifeguard all at once. Give us a call.
You are also invited me to join me and our guest Joe Stanhope, Analyst at Forrester Research, for a new webinar titled “A Three-Step Framework for Overcoming Challenges of Site Optimization” on Tuesday, June 19 at 10 am PDT / 1 pm EDT / 8 pm GMT. Please click on the link to register – it’s free!