At Webtrends Optimize, we are passionate about helping others and giving back to those who need it most. Working with charities and raising money and awareness is an integral part of what we do and is always a key part of our offering.
For the past 4 years, we have worked closely with Sussex Cricket Foundation as one of our main charity partners, as well as sponsoring their disability teams. We have also continually raised money for Cancer Research UK, and more recently for Crohn’s and Colitis UK after a member of our team was diagnosed with the disease.
As a team of people who have personally gone through difficult events and have been supported by some amazing charities, we understand how important it is to do our bit. We are constantly looking for ways we can be more involved in the local community, and what fundraisers we can engage with to raise money and spread the message about these worthy causes.
Sussex Cricket Foundation
There are many enjoyable aspects of working for Webtrends Optimize, but one of our favourite parts is the close relationship we have with Sussex Cricket Foundation, the charity arm of Sussex Cricket.
The aim of the Foundation is to actively change lives through cricket across the community, and they have been incredibly successful with this. They have provided so many opportunities, particularly to young people, who wouldn’t have otherwise had access to these sporting facilities, coaches and teams.
Over the past few years, we have had the privilege of supporting and watching their different teams compete, with our sponsorship ensuring the D40 and VI teams have access to better facilities and get to wear the same kit as the first team. It’s always great to invite family and friends to join us in watching them compete, and we have witnessed some fantastic success stories over the years.
Every May, we volunteer at their annual DIScoverABILITY Day, held at the County Ground in Hove, which continues to break boundaries within disability cricket. The last few years have seen record numbers of participants, with over 700 people attending and taking part in the activities. It’s always a special to be part of such a momentous occasion in the Sussex Cricket calendar, and our team love being involved.
We recently were joined by the Super 1s team in our Head Office, as they came to learn more about how workplaces can be accessible, inclusive and nurturing. It was really rewarding to showcase this side of a workplace and be part of an experience that could shape their future career steps. This partnership spans many different opportunities for both sides, and we are excited for what else is to come!
Starr Trust Ambassador
The Starr Trust continues to make a real difference to the lives of many young people through the dedicated guidance they provide and their commitment to removing any roadblocks that might hinder their success.
Webtrends Optimize have proudly supported The Starr Trust over the last 3 years, sponsoring and attending events, taking part in fundraising initiatives, and most recently, our CEO, Matt Smith has been part of two bike ride challenges, which collectively, have raised nearly £10,000! Matt is a huge advocate for the charity and feels passionately about the work the charity do. He was recently asked to become an ambassador for The Starr Trust to continue his support, pledging to continue fundraising for them through many different means.
Other fundraising
Our team love to keep active and are always up for a new challenge, meaning we have embarked on lots of different fundraising adventures over the years. We always take part in Macmillans Coffee Morning with lots of keen bakers in the team, as well as fitness challenges – last year we took part in Tough Mudder. Whilst things often get competitive, we really enjoy taking on a different challenge as a team.
We recently did a workshop at The House of Lords on Sustainable Income Growth with an agency partner specifically for non-profit businesses. We know how important it is for charities to maximise every visitor to grow and increase funding and believe your AB testing strategy is a key part of this. The workshop was incredibly well received, and we are looking forward to supporting more charities and nonprofit organisations with their website optimisation.
Our Journey to B-Corp
Whilst our skills and expertise at Webtrends Optimize are within data and experimentation, we maintain the belief that it is up to all of us to make a difference to our communities and charities.
We recently made the decision to start our journey to becoming B-Corp accredited to cement our commitment and pledge to continue the work we do. Aside from servicing our clients and partners, we are committed to prioritising people and protecting the planet to serve a greater purpose.
There are many things which contribute to a company’s B-Corp status, and a lot of this we were already doing. For example, we offer a substantial discount to any charity/non-profit business we work with, we work closely with charities to fundraise for them, and we donate part of our annual revenue. We are incredibly proud of our relationships with local charities and are looking forward to taking on some more challenges and continuing to make our workplace and output the best it can be.
