Australia’s largest online wine retailer, Cracka Wines, realised a significant lift in sales conversions using multivariate testing on its website.
“We started off using Webtrends Optimize tentatively to see how it could improve customers’ awareness of special offers,” said Dean Taylor, CEO at Cracka Wines. “The subsequent conversion uplift we saw from what we originally thought were simple changes was astounding. The expertise of the team at Webtrends gave us the confidence and the support to try new and quite controversial approaches. To see an uplift in sales conversions of 36 percent by compacting our products on the homepage is incredible. Webtrends has been instrumental in helping us to be even more disruptive in our market and we are looking forward to taking the next steps with them to give our customers the best possible online experience.”
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