Content Management System (CMS)

What is a Content Management System (CMS)?

A CMS or Content Management System is a software tool that allows you to create, edit, and publish content. Early content management systems were used to manage local computer files and documents, however in the modern World the vast majority of content management systems are used to help webmasters manage the many different resources, content types and various data files that make up modern websites.

Why use a CMS?

The main benefit of a Content Management System is that it provides the capability for multiple users with different permission levels to manage a website or a section of the website content. For example, a website which has articles, blogs, Press Releases, a store, events can have each section or a part of a section assigned to specific user(s) to create, edit, and archive.

How does a CMS work?

Content management systems operate from a back-end database whilst providing an intuitive user interface for building and modifying webpage content. Any CMS can be broken down into two key functions. A content management application (or CMA) which is the editing element of the content management system and the content delivery application (or CDA) which is the publishing element.

Content management systems are available in one of two forms, either as an installable application or a web-based user interface. The majority of users prefer a web interface, as it simplifies the website updating process and means even less technical members of the team can still update website content.

In addition to this updates to the platform are applied automatically meaning that users are always working with the latest most secure tools to manage their website’s content. Many of the most common content management systems will be familiar such as WordPress, Joomla and Drupal.

What can you do with Webtrends Optimize and your CMS

Firstly your CMS is the easiest way of integrating the Webtrends Optimize tag into your website through a single line of JavaScript placed in the head of any page you would like to run experiments on.

In addition to this Webtrends Optimize can integrate with your CMS in a number of ways through the various API’s we have available. If you would like to know more about this please get in touch and we’d be happy to walk you through the possibilities.

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If you have more questions or want to know a little more about website optimisation and personalisation, send us a message or call us on 0333 444 5502.

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