Reporting Dashboard

What is a Reporting Dashboard?

A reporting dashboard contains current data and highlight specified metrics in visually appealing graphs and tables and in some cases run live data through them. They allow users to see topline results as well as being able to easily delve into more specific details if required.

Reporting dashboards are used by various industries and departments to gain real-time insights to trends and KPI’s.

The difference between a Report and a Reporting Dashboard?

A report is a review of data which is not updated automatically and is a snapshot of the data collected within a specific time period. Reports provide a high-level review and detailed insights of historic data.

In contrast a reporting dashboard provides an ‘at-a-glance’ view of the current data that you are tracking and monitoring. You can monitor key performance indicators in real-time, in one place using a tailored template which is usually designed to help drill down into specific answers and information.

For example, a Customer Contact Centre may use a reporting dashboard so they can see how many inbound messages they are receiving and what topics the inbound messages are about; whereas a static report would be able to tell you how many inbound messages and what the topics were at a specific period in time.

Finally, a reporting dashboard will also allow users to manipulate and interact with data dynamically, whereas reports show a static picture of the existing data.

Why use a Reporting Dashboard?

A reporting dashboard helps users to easily see and interpret real-time data. The design of the dashboard is (usually) styled by the creator allowing graphs and tables to represent findings in the most relevant way possible.

A reporting dashboard can be used by anyone and any department or industry. At Webtrends Optimize a reporting dashboard is automatically created for every test that is built. Data is presented in real-time but extracts and any external analysis will be representative of the requested date period.

More from the glossary


Cookies What are cookies? A cookie is a small piece of data sent from a website and stored on the user’s computer by

Read More »

Get in touch

If you have more questions or want to know a little more about website optimisation and personalisation, send us a message or call us on 0333 444 5502.

Thank you!

Thanks for submitting your enquiry with us.
A member of the team will be in touch shortly to follow up with you.

Thank you!

Please check your inbox and validate your email address so that we can create your free trial account.

Training Videos

While we're setting up your account, feel free to check out our training videos. You'll find them at:


Or, take a look through our blog to review industry insights, wins and all things Experimentation.