The obvious cost and time savings from only managing one supplier relationship weren’t the only results for Get The Label. They were also able to realise additional benefits through this process.
The reduction of the number of supplier tags on the site had an added bonus of significantly improving latency & site speed.
Using just one application interface and service rather than three reduced development & planning time, meaning new requirements could be in place and effective more quickly.
And not to be overlooked is that Webtrends Optimize provides the ability to dynamically AB test within the new tools, such as the product recommendations engine. This could be testing out different messaging, or different placements and positioning – whatever it takes to ensure the very best user experience is provided and maximise sales.
This provides advanced insight and a better indication of what, when and how other product lines should be offered to the customer – and in the case of some pages, even ‘if’ they should be offered at all.