Meet: AWA

AWA Logo


Founded in 2009, AWA digital was one of the first specialist Conversion Rate Optimisation (CRO) agencies in the UK.

Clients include Avis, Canon, Nike, Toyota, and Interflora. In South Africa, a dedicated local office has worked with the country’s largest retailers.

Every CRO consultant in the agency has a minimum of 7 years’ experience. They have real world experience on the “other side” having worked in client organisations. Many have served in senior leadership positions or run their own businesses in the past.

This means they can see the big picture, and how CRO fits into the broader strategy. What is most important for the AWA team - business outcomes and ROI.



Region: Worldwide
contact us


Phone: 020 7887 2695
Email: Send us a message


Mappin House, 4 Winsley Street
London, W1W 8HF

As a specialist CRO and personalisation agency, we work with serious brands who demand the best. In turn, we demand the best in people, tools and results. It follows that we partner with Webtrends Optimize.

We love the flicker-free testing, advanced personalisation capabilities and integrations with GA4, Hotjar and other popular data platforms. With server-side we are able to test elements like checkout, pricing and site search.

David Sanchez del Real, Head of Optimisation @ AWA

It is safe to say AWA are one of the best at what they do. Their sophistication allows for a deeper level of analysis and insights which make a huge difference when delivering results for clients. We are really looking forward to getting stuck into some exciting projects with them!

Justin Hobbs, Vice-President of Partnership and Demand @ Webtrends Optimize

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