About
Contentsquare move beyond traditional analytics to enable an
unprecedented understanding of the customer experience that transforms
your business. They utilise intuitive technology that reveals the
behaviour, intent, and feelings of any and every user. This allows
businesses to deliver human experiences quickly while ensuring privacy
and accessibility.
With 1500 employees in 17 offices and trillions of behaviours analysed,
they are one of the leading digital agencies to transform the customer
experience. They believe that conventional web analytics don’t give you
the full picture. Therefore, they work to provide metrics that anyone
can understand.
Their understanding of analytics will mean that alongside Webtrends
Optimize, clients will gain in-depth experience changing data they can
channel into their strategy.
The value of analytics comes from taking insights and making them
actionable. Webtrends Optimize brings out the power of deep insights
from the Contentsquare experience analytics platform, through their
testing and optimisation solution. Not only does this combination
de-risk a testing program, it makes the best use of resources in
running the right tests, understanding why and delivering results.
David Wise - Director of Partner Sales @ Contentsquare
Rarely do technology partnerships make as much sense as Contentsquare
and Webtrends Optimize. Our shared clients are utilising the deep
behavioural insights served by Contentsquare to identify friction
points in their customer journeys, then utilising Webtrends Optimize
to conduct experiments on the most effective way to mitigate these
friction points. The insight provided by Contentsquare helps to
identify whether a friction point has been removed, or if it has been
moved to another point in the customer journey providing further
insight on where to experiment - creating a virtuous circle.
Stuart Rex - Commercial Director @ Webtrends Optimize
