Meet: Conversion


Webtrends Optimize is excited to announce our partnership with Conversion Rate Optimisation specialists, Conversion. Formed in 2022 through the merger of Widerfunnel in North America and Conversion in the UK, Conversion is now the leading Conversion Rate Optimization agency on the planet.

Constantly on the cutting edge of what’s possible, Conversion uses a unique blend of a/b testing, UX research, machine learning, and meta-analyses to improve their clients’ websites and businesses.

For more than a decade, Conversion has been working with leading brands like Meta, Google, Dollar Shave Club, and Dominos to create and scale high-impact testing programmes. During that time, they’ve run tens of thousands of experiments and have generated well over £2 billion in added revenue for their clients.



Region: UK
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Phone: +44 020 8054 1159
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1st Floor, 80-86 Grays Inn Road,
London, WC1X 8NH

As a feature rich platform with a strong developer focus and a smooth, easy-to-use UI, Webtrends Optimize is now undoubtedly one of the leading experimentation platforms on the market. Not only that: with a product team that really ‘gets’ experimentation and a strong customer-first focus, the tool is constantly being improved and developed – making for a great & evolving user experience.

Here at Conversion, Continual Improvement is one of our core values, so we can think of few strategic partners that better suit our ethos than Webtrends Optimize. Their constant commitment to maximizing value for their customers is inspiring – and we’re excited to explore ways that we can use this strategic partnership to deliver more value to our clients than ever before.

Josh D'Arcy - Director of Business Development @ Conversion

We are really excited to be partnering with an agency as passionate about experimentation as we are. Conversion’s view of experimentation being a new way of operating which democratises ideas and creates better results for everyone is something we’re 100% aligned with here at Webtrends Optimize. It’s fantastic to work with like-minded people who encourage and test new ideas and new ways of working to continually improve results and experiences, and who believe embedding the culture of experimentation into everyday processes not only makes for better product and user experiences – but also better companies. We can’t wait to get started!

Stuart Rex - Commercial Director @ Webtrends Optimize

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