Hookflash are a conversion engine for clients, specialising in digital analytics, SEO and experimentation. They have the capabilities to diagnose the current challenges on-site, identify solutions to smooth the user journey and perfect the process to rigorously test hypotheses.
Having previously founded and scaled the UK’s largest Google Analytics partner, with expertise in Adobe and additional third-party insights tools like Contentsquare, Glassbox, HotJar and Microsoft Clarity, they are fiercely data driven. They pride themselves on uncovering the hidden insights within your data, driving a greater percentage of statistically significant results and more learnings to be used across the business.
In addition to driving insights to find hypotheses, Hookflash also support with the end-to-end experimentation process. From strategy and development of goal trees; through to test building and QA; to reporting and delving back into the data to understand test results at a more granular level. We’re proud to work with Webtrends Optimize to deliver business impact to our client’s bottom line and help improve on-site experiences for users one site at a time.
Hookflash’s mission to improve user’s experience in every way is something we really admire. Their inhouse capabilities are second to none, and their commitment to finding solutions to improve the customer journey is what makes them such an important partner. We are really excited to provide joint clients with exceptional support with complimentary experimentation strategies.
Justin Hobbs, Vice-President of Partnerships and Demand @ Webtrends Optimize
We are selective in our approach to partnerships, preferring to focus on fewer, strong relationships with vendors we believe offer industry-leading capabilities. In the experimentation space, we’re huge fans of Webtrends Optimize. Their simple, no-tiered approach to packages makes working with them really simple for us and our clients, and their internal teams are second to none. They’re a critical partner in our mission to help improve user’s experiences and underpin our services in driving conversions, and learnings, for clients.
Oliver Walker, Managing Director @ Hookflash Analytics
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