About
Digital growth specialist, Insightful, focus on working with clients who either build a website from scratch
or need to improve an existing website. They believe the better informed you are, the better your ability to
make good decisions. With so much to choose from these days, they are on a mission to make things clearer
and help you do the right thing - at the right time. They offer a range of services to make clients’
services slicker, products work better, and websites work harder.
Insightful proudly offer an evidence-based approach to marketing that informs better decision making. As part
of their formula, they create long-term client relationships that drive growth, use data to make decisions
and bring in specialist partners to deliver specific KPI’s. This set of skills, alongside what we offer at
Webtrends Optimize, will ensure businesses are increasing their online conversions and maximising ROI from
their website with customers benefitting from better results than ever, based on real data.
Having experienced limitations in other experimentation platforms, the team at Webtrends Optimize
supported us to get a complex testing programme up and running quickly, focusing on some key bottlenecks
in the conversion process and integrity of the existing data.
The capabilities of the platform make Webtrends Optimize our testing platform of choice, and have helped
us drive better results, faster and with more robust actionable data!
Chris Newnham – Director @ Insightful
With their insatiable focus on the customer, Insightful get right to the core of what someone wants to
achieve through their website. Utilising customer research and insight to ascertain brand fit, clarity
of messaging and crucially identifying any barriers means that any mismatches between expectation and
reality that can then be experimented on.
Matt Smith – CEO @ Webtrends Optimize
