Webtrends are widely recognised as one of the founders of the web analytics industry and today are trusted by some of the world’s leading brands in a wide range of industries. In 1993 they created the first SaaS solution for marketing analytics. Since then, they have helped customers understand and translate their website data in order to inform and enhance their digital marketing strategy and improve conversion. Now being solely focused completely on their analytics product (we at Webtrends Optimize separated and went it alone in 2018) they work with an impressive portfolio of over 1500 clients Worldwide.
Webtrends Analytics is best known for providing data that is required for measuring adoption, customer engagement, Microsoft 365 usage as well as analytics for custom apps. Their core features include an unlimited amount of custom dashboards, custom reports as well as customizable tracking for your online environment.
In addition to the standard platform, Webtrends offers a specialised solution by offering their popular Analytics for SharePoint product. This product offers users the ability to access data that can’t normally be accessed by the usual SharePoint reports. Used by over 300 leading companies (including Microsoft), Analytics for SharePoint provides thorough customised data and reports for areas such as onsite searches, user profile reporting and social interactions.
Standard web analytic tools can, in some cases, end up providing you data that is rather basic and incomplete. Webtrends Analytics use of customised reporting and data collection is what makes it such a strong and successful solution.