AI Feature in Webtrends Optimize
AI Predictive Heatmaps
AI Predictive Heatmaps
Designers make hundreds of layout decisions based on gut feel and experience. Predictive Attention Heatmaps supports them with data - instant, AI-powered heatmaps built on predicting eye-tracking attention and fixation.
Designers make hundreds of layout decisions based on gut feel and experience. Predictive Attention Heatmaps supports them with data - instant, AI-powered heatmaps trained on predicting eye-tracking attention and fixation.
THE PROBLEM
Designers are the last team to be evidence-backed
Analytics and User Testing fuel ideation and strategy. Code reviews, Copilots and QA Testing support dev. But designers need to rely on gut-feeling, experience and brand guidelines - not data.
Traditional heatmaps require the experience to go live, which is too late. And eye-tracking studies are costly and time-consuming to do. So new pages launch blind, and there's often a post-launch scramble to iterate.
So strategy is backed by data, but design isn't. Until now.
WHY IT'S SO DIFFICULT
01 - Heatmaps need traffic first
Heatmaps and Analytics both need thousands of sessions for meaningful conclusions to be drawn.
02 - And user testing is hard to scale
Eye-tracking hardware is expensive, and studies take considerable time - too much for every piece of creative made.
03 - So new pages and features launch blind
Guidance comes post-launch, but by then all the key decisions have been made and you can only tweak moving forward.
OUR SOLUTION
AI Generated Predictive Attention Heatmaps
Generated in a few seconds, our AI Predictive Heatmaps allow you to iterate rapidly on your designs with much-needed feedback.
Run on Sovereign AI hardware from Webtrends Optimize
Trained on 5M+ eye-tracking and mouse movement studies
Geniune "deep-learning" models
Responds quickly, directly in Slack / Teams
OUR SOLUTION
AI Generated Predictive Attention Heatmaps
Generated in a few seconds, our AI Predictive Heatmaps allow you to iterate rapidly on your designs with much-needed feedback.
Run on Sovereign AI hardware from Webtrends Optimize
Trained on 5M+ eye-tracking and mouse movement studies
Geniune "deep-learning" models
Responds quickly, directly in Slack / Teams
OUR SOLUTION
AI Generated Predictive Attention Heatmaps
Generated in a few seconds, our AI Predictive Heatmaps allow you to iterate rapidly on your designs with much-needed feedback.
Run on Sovereign AI hardware from Webtrends Optimize
Trained on 5M+ eye-tracking and mouse movement studies
Geniune "deep-learning" models
Responds quickly, directly in Slack / Teams
THE EVIDENCE
Findings from 1000+ AI heatmaps
Findings from 1000+ AI heatmaps
AI Predictive Heatmaps insights
Ghost buttons aren't invisible
Ghost buttons aren't invisible
Contrast and being different is important. And if your primary CTA is the same colour and thickness as text, it can be ignored.
Conventional wisdom says ghost buttons are less prominent than solid buttons, but it's much more nuanced than that with exact positioning, colours etc. all factoring into how much something stands out.
Contrast and being different is important. And if your primary CTA is the same colour and thickness as text, it can be ignored.
Conventional wisdom says ghost buttons are less prominent than solid buttons, but it's much more nuanced than that with exact positioning, colours etc. all factoring into how much something stands out.
AI Predictive Heatmaps insights
Clashing colour schemes
Clashing colour schemes
We know that branded-primary colours should be reserved for key elements, but the same principle of being different applies to anything that should attract attention. Having embedded badges be the same styling as CTAs, despite being slimmer, leads to undue fixation.
We know that branded-primary colours should be reserved for key elements, but the same principle of being different applies to anything that should attract attention. Having embedded badges be the same styling as CTAs, despite being slimmer, leads to undue fixation.
AI Predictive Heatmaps insights
People like people
People like people
People attract fixation more often than not. In around 80% of screens uploaded with people present, the people overwhelmingly take attention over other onpage elements.
Most often, although not always, it's the face that we're paying attention to and in particular we fixate on mouths.
People attract fixation more often than not. In around 80% of screens uploaded with people present, the people overwhelmingly take attention over other onpage elements.
Most often, although not always, it's the face that we're paying attention to and in particular we fixate on mouths.
AI Predictive Heatmaps insights
F-Shaped reading patterns
F-Shaped reading patterns
F or Z-shaped reading patterns aren't set in stone, but we're seeing that that they are much more prominent in text-heavy pages.
Along the same lines - we assume people often read from left-to-right (especially for English/Latin pages) but the data shows that fixation does not support left-to-right. It happens based more on prominence than position.
F or Z-shaped reading patterns aren't set in stone, but we're seeing that that they are much more prominent in text-heavy pages.
Along the same lines - we assume people often read from left-to-right (especially for English/Latin pages) but the data shows that fixation does not support left-to-right. It happens based more on prominence than position.
Rapid iterative design with our state-of-the-art model
Rapid iterative design with our state-of-the-art model
Rapid iterative design with our state-of-the-art model
It takes seconds to generate a predictive heatmap. So designers can fire in a mockup, get some feedback and iterate quickly, landing on a solid data-informed design within an hour - far better than a week or more to get data from real heatmaps.
It takes seconds to generate a predictive heatmap. So designers can fire in a mockup, get some feedback and iterate quickly, landing on a solid data-informed design within an hour - far better than a week or more to get data from real heatmaps.
Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs)
Where is this feature?
This is currently available as a Slackbot in Slack, allowing users casual and quick access to the feature.
Where is this feature?
This is currently available as a Slackbot in Slack, allowing users casual and quick access to the feature.
What is this trained on?
This is trained on eye-tracking studies, and over 5 million fixation points. The model has set a benchmark of just over 90% accuracy, making it firmly in the state-of-the-art class.
What is this trained on?
This is trained on eye-tracking studies, and over 5 million fixation points. The model has set a benchmark of just over 90% accuracy, making it firmly in the state-of-the-art class.
What can I use this on?
It's built for Website screenshots, both live and mockups. Desktop and Mobile. It does however work very well on ad creative, and even things like street-level photography - areas we're continuing to explore.
What can I use this on?
It's built for Website screenshots, both live and mockups. Desktop and Mobile. It does however work very well on ad creative, and even things like street-level photography - areas we're continuing to explore.
How can I get this enabled?
It's coming to our UI soon. Until then, reach out to the support team and we will enable it in a shared Slack environment. We are also investigating integration into Microsoft Teams for a wider potential net of users.
How can I get this enabled?
It's coming to our UI soon. Until then, reach out to the support team and we will enable it in a shared Slack environment. We are also investigating integration into Microsoft Teams for a wider potential net of users.
How can I feed back into the process?
This is an early-stage AI feature, and so we are happy to get feedback. Please feed back through the support-desk channel or through the shared Slack/Teams environments and we will happily factor your feedback into the future of this feature.
How can I feed back into the process?
This is an early-stage AI feature, and so we are happy to get feedback. Please feed back through the support-desk channel or through the shared Slack/Teams environments and we will happily factor your feedback into the future of this feature.
Rated #1
For Support
Rated #1
For Support
26 Years
The original testing solution
26 Years
The original testing solution
Alla Bennett
Optimisation Consultant
Alla Bennett
Optimisation Consultant
Sandeep Shah
Product Director
Sandeep Shah
Product Director
Zero
Restrictions on features
Zero
Restrictions on features
Let's Talk
Let's Talk
See how we can help with a personalised demo/quote.
