Time Flies… 18 Months In

As the year draws to a close, I’ve been reflecting on the past year or so. 18 months ago I put together a management team of existing senior managers and new board members to form Accelerate Group Limited and on the 1st of August 2018 we acquired Webtrends Optimize from Webtrends Inc. What’s happened since then? Well a hell of a...

Re-align your perception

“Many of the truths we cling to depend greatly on our own point of view”   I have been working in the CRO industry for over 5 years now. An industry that’s seen enormous change with so many vendors coming and going (or being swallowed up by the giants). Some are rising and some falling, and some are changing their approach,...

Webtrends brings new features to its Optimize visual editor for testing and targeting

Enterprise marketers face unique challenges when optimizing their digital properties: How can my multiple teams test simultaneously without encountering poor or broken experiences? Can I test experiences that span multiple domains? These same marketers also feel the universal pains of limited bandwidth and are often stretched to find the right resources and expertise that will ensure a successful optimization program. If these...

5 Ways to Optimise Your Event Marketing

Last week, we sponsored Shop.org, one of the world’s biggest and most important conferences for digital retailers. But this wasn’t just business as usual. Like many of you, a big part of our event focus centers on delivering a booth experience that genuinely resonates. Sometimes that comes in the form of a can’t-miss visual hook, other times it’s an exciting social...

What is Webtrends Optimize and Where Is It Headed?

  Webtrends Engage 2013 is now in full swing, and I thought I’d share what’s being revealed in the world of online testing and content targeting. Michael Wilson (Sr. Director of Product Marketing) and Peter Crossly (Directory of Architecture) led a session at Engage on Webtrends Optimize: what it is today and where it is going in the future. Michael started by...