News and Announcements

New Partner: PrettyLittleThing

We are really excited to announce our new partnership with well-known fashion retailer, PrettyLittleThing! They are advocates for customers feeling confident in the way they dress and embracing the way they look. Something they promote on their website and through all their different styles of clothes. They believe in a community of people who shop with them, advocating for body positivity, equality and supporting each other.

We are looking forward to supporting them with consolidating their testing, personalisation, and social proofing tools into one, minimising costs and improving customer experience.

As described by Elisia McCabe, UX and CI Manager at PrettyLittleThing, ‘’We are excited to be working with Webtrends Optimize to ensure our onsite experience continues to be best in class. The breadth of the support they have provided so far is proving to be just as valuable as the technology, extending far beyond just the basic ‘how to use the platform’.

Their willingness to listen to product feedback and react quickly is something we know we will continue to benefit from as our relationship develops.’’

New Partner: Creative CX

Webtrends Optimize is excited to announce its partnership with specialist UX & Experimentation Consultancy, Creative CX.

They live and breathe experimentation, relishing the chance to explore innovative new ideas, new ways of working and new technologies. Their vision is for everyone to eventually have a large-scale and high-quality experimentation programme that drives all their business and customer experience decisions. Their expertise complements the services we offer at Webtrends Optimize and we look forward to working alongside them to experiment with customers’ websites to enhance visitors’ digital experience.

Mark Pybus, CEO at Creative CX, commented ‘We’re delighted to partner with Webtrends Optimize. Experimentation is our specialism and having the right tools and technology in place is crucial for delivering optimal experiences for our clients and our client’s customers.’

‘As one of the leaders in the experimentation space, we are grateful for our ongoing partnership with Creative CX’, says Matt Smith, CEO at Webtrends Optimize. ‘Our shared clients benefit from best-in-class technology combined with industry-leading implementation, adding true value across the experimentation process.’

New Partner: FullStory

Webtrends Optimize is excited to announce its partnership with digital intelligence experts, FullStory. They offer digital experience intelligence, on-the-fly conversion funnels, advanced search capabilities, a video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

FullStory is equipping organizations with the information needed to perfect digital experiences, so it is ultimately easier for everyone to get things done online. They are passionate about improving the digital experience for all, providing quick and easy implementation, so setup is a simple process.

Director at FullStory, Jon Mead, described Webtrends Optimize as ‘excellent to partner with’. He says ‘their collaborative nature and top-tier A/B testing technology combined with the insights derived from FullStory help our shared enterprise clients continually optimize their digital experience, increase revenue, and retain customers.

We’re thrilled to deepen our partnership and continue to work with the Webtrends Optimize team to enable more perfect digital experiences across the globe’.

Matt Smith, CEO at Webtrends Optimize, says ‘working with FullStory is fantastic. The insights provided by their solution help our mutual clients to spot opportunities for experimentation that could often be missed. The real beauty is that these insights can then be tested within Webtrends Optimize, and a tangible ROI is applied to the original insight, creating a partnership that benefits everyone.’

New Partner: REO

Webtrends Optimize are thrilled to announce their partnership with the leading digital experience agency REO.

Having delivered exceptional results for top tier clients for many years, REO know what it takes to make digital experiences better. There is a reason they are trusted by brands such as M&S, Samsung, Amazon, Tesco, Kurt Geiger and Direct Line amongst many others. Their approach ‘works’.

Fuelled by a desire to eradicate bad experiences, REO’s framework – the ‘Experience Loop’ – provides all aspects of the digital experience process. From research, strategy, and enablement, through to design and experimentation.

It’s in this experimentation part that Webtrends Optimize are looking to support REO in their vision and having worked with all the major players in the CRO, testing and personalisation market, REO know what’s needed from a technology perspective to identify and deliver big growth opportunities for clients.

Simon Gripton, Commercial Director at REO said: “We’re looking forward to getting started with Webtrends Optimize. Everything we have seen so far has been very impressive and their philosophy on experimentation is perfectly aligned with our own.”

He continued: “The Webtrends Optimize technology delivers everything we want from a CRO partner. The depth of reporting is great, the UI is slick and easy to use, and it’s fantastic that they’re continually iterating and adding new ideas and functionality.”

Matt Smith, CEO at Webtrends Optimize added: “I am delighted that we’re going to be working with REO. Their approach to the digital experience and their vision are 100% in line with what we want to be recognised for as a business, and they’re absolutely top-drawer in what they do. It’s a very exciting opportunity.”

New Partner: SwiftERM

Webtrends Optimize are delighted to announce their partnership with SwiftERM.

SwiftERM aims to predict what consumers will buy next by analysing their browsing behaviour real-time and then emailing them product details whilst they are in the buying mindset.

With a fully automated system which can run 24/7, they provide a cost-effective solution, generating additional revenue streams from existing customers. No manual segmenting of products or audience is required, and it can complement your existing marketing and email software perfectly.

As with Webtrends Optimize, SwiftERM aims to maximise ROI, making them an ideal partner. Their cutting-edge technology uses eidetic data captured from your platform/website and provides a highly profitable addition to your bottom line.

The intelligence and efficiency of the SwiftERM platform provides great synergies between the two businesses and creates huge opportunities to increase online sales and revenue.

“I’ve been looking for a partner to complement our offering for a while, and the CRO and personalisation technology Webtrends Optimize have is best-in-class” said David Swift, CEO at SwiftERM. “I can’t wait for us to start working together and integrating the two services. The potential is huge.”

Matt Smith, CEO at Webtrends Optimize added: “SwiftERM’s capabilities are fantastic, and I’m really excited at exploring all the ways in which we can integrate the two technologies to further enhance our client’s ROI, and their customer’s onsite buying experience.”

New Partner: Endless Gain

Webtrends Optimize are excited to announce their new partnership with Endless Gain.

Endless Gain are a multi-award-winning strategic conversion optimisation agency based in Manchester, who personalise, optimise, and create new customer experiences to help their clients increase revenue from their digital assets.

With a huge amount of experience in digital Marketing, eCommerce, analytics and supporting business growth, they also take a different approach to many agencies in analysing the psychology and using biometric research to fully understand the human behaviour and emotion behind the decisions we make online.

Endless Gain’s commitment to fully understanding the data and the psychological theory behind user behaviour ensures that their approach to AB testing, personalisation and wider conversion rate optimisation techniques consistently delivers results for their clients.

It’s also the reason why a partnership with Webtrends Optimize was a perfect match, recognising in each other the same core belief of what makes CRO successful, for both the client and their end customer.

Garret Cunningham, COO at Endless Gain said “In Webtrends Optimize we have found a CRO & personalisation partner whose technology can fully match our ambition to make the online consumer experience a better place.”

Matt Smith, CEO at Webtrends Optimize added “I can’t wait to start working with Endless Gain. Their whole ethos and approach to CRO is completely in sync with how we work and what we aim to achieve. They are exceptional at what they do, and I can see us having a long and successful partnership.”

New Partner: Kraken Data

Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.

Kraken Data were founded in 2017 by Richard Mangum and Terry Johns, 2 vastly experienced CRO and analytics professionals, who between them have helped optimise websites for some of the largest brands in the World such as HSBC, BHP, Bupa, Qantas and many more.

They have a total commitment to ensuring customer success and satisfaction which is essential in delivering effective CRO for their clients. Utilising A/B testing, MVT and Personalisation to complement their analytics services, and focusing 100% on using data to drive decisions, a partnership with Webtrends Optimize was a natural fit.

Terry Johns, Director at Kraken Data said “Webtrends Optimize provides a full suite of optimisation tools out of the box.

They cover all account types and this means that sophisticated tests can be built no matter what size of account you’re working with. With this technology behind us, Kraken Data can offer a CRO program that is cutting edge and tailored to each individual client’s needs.

“The partnership between Webtrends Optimize and Kraken Data provides a solid base from where product development, client satisfaction are mutually guaranteed. We both win when we work as a team.”

Product Director at Webtrends Optimize, Sandeep Shah added “We’ve known the team at Kraken Data for many years. It’s great to be selected as the right platform and team to support them on their journey as a young (and yet very experienced) CRO agency.

“Our strong relationship moving forward allows us both to be mutually confident that what gets put in front of our customers is the right offering and fit, which is the right recipe for everyone to be successful.”

New Partner: Black Tomato

Webtrends Optimize are excited to announce their partnership with Black Tomato.

Founded in 2005 by Tom Marchant, James Merrett and Matt Smith, Black Tomato create unique, perfectly tailored travel experiences. They identified a key gap in the travel market for the rapidly growing number of people who determine their travel/holiday needs by a desire to experience something new or different, as much as by the destination itself.

Fast-forward nearly 15 years and Black Tomato now have over 90 employees around the World. With head offices in both London and New York, they can cater for the needs of travellers on both sides of the Atlantic. Although the scope of their portfolio has evolved from the early days, they remain true to their core values, eschewing traditional travel industry staples such as fixed itineraries and printed brochures to deliver fully bespoke experiences.

Having won many awards for their website, Black Tomato were looking for a CRO partner.

They wanted a partner who could work with them to test, personalise, and enhance various areas of their website, without the need to start again from scratch – evolution rather than revolution. And at all times, ensuring the complete focus was on usability and the end customer.

Jos Davies, Global Head of Marketing & PR said “We’ve worked with a few Digital agencies in the past who have provided some CRO capabilities, but we felt we needed a genuine specialist who could provide inspiration, test ideas and the ability to deliver these concepts quickly.

“Webtrends Optimize have been experts in this space for a long time and we’re already seeing the benefits of this approach.”

“The suite of Personalisation tools Webtrends Optimize have to offer and the ideas we’re working on together are really exciting and I’m sure they will allow us to provide our website visitors with the same bespoke, tailored experience they receive when they’re on one of our trips.”

Ben Charlesworth, eCommerce Director of Webtrends Optimize added “Black Tomato’s whole ethos is based around tailoring their offering to their customers specific needs and desires. At Webtrends Optimize our affinity with that approach, and my own (and the other directors’) background in travel, makes it feel like they’re a perfect fit and I can’t wait to start seeing the results of some of the changes.”

New Partner: Inflow

Webtrends Optimize are excited to announce their partnership with Inflow, an award-winning eCommerce digital marketing agency based in the United States.

Founded in 2007 in Denver, Colorado, Inflow are specialists in conversion rate optimisation, SEO and paid search advertising. They have a team of 30, which is ever-expanding, and are recognised as one of the top agencies of their type in the World, making the MOZ recommended list (one of only 50 agencies to do so).

Inflow has a huge amount of experience in CRO and recognise that it is not a one size fits all methodology, with factors such as traffic, budget, maturity etc. all affecting what, and how, the various testing and targeting strategies are utilised for their clients. In Webtrends Optimize they have recognised a kindred spirit, where the platform flexibility, wide range of tool and services, and competitive pricing structure leads to obvious synergies and a partnership which is a natural fit.

Michael Kuehn, Director of Conversion Services at Inflow said: “Webtrends Optimize have been doing this for almost 20 years and it shows. That history & experience cannot be underestimated.”

“The fact that the platform allows us to do everything we could possibly need in the testing and personalisation space means they are a perfect partner for us.”

“Webtrends Optimize’s Server-side testing capabilities are particularly exciting and open a window of opportunity for us that many CRO platforms cannot match.”

Matt Smith, CEO at Webtrends Optimize added “We’re really excited about the partnership with Inflow. They are hugely experienced in conversion rate optimisation, and they are exactly what we look for in a partner. I believe they have the exact same attitude towards testing as we do, and I can’t wait for us to start working together.”

New Partner: New Republique

Webtrends Optimize are delighted to announce their partnership with New Republique.

New Republique are an award-winning experience optimisation consultancy specialising in Conversion Rate Optimisation (CRO), UX and personalisation, to dramatically improve the performance of websites, mobile and apps for some of Australia’s most trusted brand names.

They have quickly become one of the largest, most reputable experience optimisation consultancies in the Asia Pacific region and will now utilise the Webtrends Optimize platform as one of their technical solutions.

Using cutting-edge technology and a clear focus on data, UX design and behavioural science, New Republique’s mission is to allow their clients to continuously optimise experiences. This drives sales and sign-ups by creating the perfect environment to allow intelligent, informed decisions to be made.

Having worked with many Conversion Rate Optimisation solutions over the years, New Republique knew what they were looking for in a partner and saw it in Webtrends Optimize. A highly comparable alignment in values & philosophy, the range of capabilities & tools available within Optimize as standard, and the ability to run unlimited experiments were all contributing factors.

“Webtrends Optimize’s suite of products is a perfect fit for us. They complement our existing partners well and provide an ideal mix of product features and price points for a number of our prospective clients.”

“The dynamic nature of their business combined with their aggressive roadmap should ensure that any new requirements that arise can be delivered very quickly,” said Nima Yassini, Chief Executive Officer of New Republique.”

Matt Smith, CEO of Webtrends Optimize added “It’s fantastic that we have agreed this strategical geographical partnership with New Republique. They are excellent at what they do and it’s going to be great to work with Nima and the team, especially when we know we have such a similar outlook on testing, optimisation, and personalisation strategies.”

New Partner: VIP Ski

VIP SKI are pleased to announce their partnership with Webtrends Optimize to deliver a personalised digital experience for their visitors.

VIP SKI have been providing luxury ski chalet holidays for over 25 years. Their portfolio of over 60 chalets and two hotels in 10 of the Alps best loved ski resorts in France and Austria have been handpicked to offer luxury accommodation in exceptional locations. Many of the chalets are built by VIP SKI themselves and are designed around the needs of their guests.

Their packaged solution is far from the traditionally one size fits all approach. Instead, they deliver an experience that provides a genuine rich and welcoming environment. From the moment you engage with them you feel that you are in safe hands. They take care of everything; from accommodation, flights, transfers down to lift passes, ski lessons and nourishing home-cooked meals.

VIP SKI have traditionally taken many bookings over the phone but in recent years have developed an online presence and want to increase their business by offering a personalised service through an engaging customer journey.

After reviewing the market, they chose Webtrends Optimize because of the synergy between the two businesses; extreme customer focus, a flexible approach to their clients, a long-established business and expertise within the travel market.

“Having looked at a number of suppliers, we felt that Webtrends Optimize were the perfect fit. We need to deliver an exceptional digital experience to our clients across all devices, so having met a number of their team we were impressed with their knowledge and how they could make immediate improvements to our site.” Said Nicola Hardy, VIP SKI Marketing Manager.

VIP SKI selected to use a managed service from Webtrends Optimize, that provides everything from ideas through design, implementation, and reporting.

New Partner: Get The Label

Get The Label, a subsidiary of JD Sports Fashion plc, announced its partnership with Webtrends Optimize to deliver Multivariate testing to improve their visitor experience and drive additional conversions across their global websites.

As the ultimate website for Sports fashion and footwear, Get The Label were already using multiple technologies to deliver exit intent, product recommendations and website optimisation but wanted to consolidate technologies into a single vendor to streamline multiple relationships into one supplier who could deliver everything.
One stop shop.

The review extended beyond the existing suppliers and as it encompassed multiple technologies. Get The Label were looking for a strategic partnership that would rely upon not only the software solution but also the ability to contribute ideas and expertise. It was essential that whoever they chose also understood the demands of a fast-growing online retail business.

“After an extensive search we selected Webtrends Optimize.” said Liz McNamara, “We were impressed at their ability to fully understand our requirements and the knowledge of their consultants was a key factor in our decision. They came to us with the partnership model we were looking for, one that allowed our in-house team to do the quicker and simpler tasks and to leverage their consultants to do more complex aspects of driving personalisation.”

Although still relatively early days, the rationalisation of the technologies has been a success. Reducing the need to manage multiple relationships has condensed admin time, improved workflow and as a side benefit reduced overall costs.

New Partner: L&C Mortgages

Webtrends Optimize, a global leader in AB Testing and optimisation, has announced an agreement with L&C Mortgages, a multi-award-winning mortgage broker, to provide their testing and optimisation solution.

L&C was already familiar with the benefits of using a web optimisation tool so wanted the flexibility to do more tests in-house. Having reviewed both free and paid for solutions, they desired a partnership that would complement their existing resources whilst also providing hands-on support and proactive test ideas to develop more complex tests. Annette Read, Head of Marketing at L&C commented “We’ve already seen some of the benefits of optimisation and wanted to expand our breadth of application, tools and techniques. We’re excited about working with Webtrends Optimize to include personalisation in our offering and to create optimal journeys and experiences for our customers.

“Having access to both the fully managed and in-house self service delivery options will provide us with the best of both worlds, meaning we can deliver the right experiments in the best way.”

“Webtrends Optimize was recommended to us by a number of our partners who had been working on similar projects. And because they demonstrate a depth of experience in our industry, offer the right combination of complexity and simplicity, as well as having plans for future enhancements, the decision to choose them was easy.”