Honey – I shrunk the conversion rate

In recent months, we’ve written about and spoken with numerous businesses about the impact that Amazon Assistant has on businesses. For those who aren’t aware of it - Amazon built a browser extension, downloaded by hundreds of thousands of users. It waits for your users to browse a product that Amazon sells, and then presents a bar across the top of...

Amazon might be hurting your business more than you realise

Amazon are big - we all understand this. Their success over the last 5 years has been widely-used to excuse the failure of numerous traditional bricks-and-mortar stores, and their earnings certainly go some way to validating this: Ref: https://www.statista.com/statistics/266288/annual-et-income-of-amazoncom te/ The Amazon Assistant However, what you might not realise is that alongside the 300 million users of Amazon’s retail website/s, many users run...

What’s Happening in UK Retail – and Is Online Shopping Really to Blame?

The current turmoil in the UK retail sector is enough to startle any employee or business owner in this industry. As the tumbleweeds roll across forgotten, flagship stores, those involved are having to reconsider the need for a physical presence on the UK’s high streets. With huge progression in online shopping and customer engagement, it’s no wonder that more consumers...

The future of retail is still strong, but different.

  Driving your customers online. We are all hearing that retail outlets are not performing as well as they have been and the advent of online shopping is growing. There’s no doubt that there are two attracting forces at work that are accelerating online purchasing. 1) A push for retailers to reduce cost 2) Consumers drive towards convenience Both are extremely powerful forces that combined...