Why customer returns are a growing problem
It seems there’s not a day goes by that we don't see a headline about the impact of online stores (and business rates) effect on the high street. But whilst online shopping continues to grow at a pace, there is an elephant in the room for online fashion brands… customer returns.
I have a wife...
Amazon are big - we all understand this. Their success over the last 5 years has been widely-used to excuse the failure of numerous traditional bricks-and-mortar stores, and their earnings certainly go some way to validating this:
Ref: https://www.statista.com/statistics/266288/annual-et-income-of-amazoncom te/
The Amazon Assistant
However, what you might not realise is that alongside the 300 million users of Amazon’s retail website/s, many users run...