See how Google Optimize compares with Webtrends Optimize in a head-to-head comparison of tools & services
Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.
Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too.
You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.
Updated in December 2021
Implementation Features | Webtrends Optimize | Google Optimize |
Web Pages: 1 line JS | ||
Google Optimize: JS Snippet, one single-line of HTML. Also, requires Google Tag Manager as a dependancy. |
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Server-side | ||
Google Optimize: Platform claims to do this, but requires the user to build and maintain the entire mechanism and decision logic offering no assistance. They simply track the outcome in GA, which you could do without the platform.
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OTT / REST | ||
Google Optimize: As evident from the lack of server-side functionality |
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URL-Redirect (Stateful) | ||
Experiment Types | Webtrends Optimize | Google Optimize |
A/B Testing | ||
A/B/n Testing | ||
Full Factorial MVT | ||
Google Optimize: Limited to 16 experiments maximum; 36 on Optimize 360 (£) |
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Fractional Factorial MVT | ||
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included. |
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Personalisation Campaigns | ||
Split Testing (URL) | ||
Supplementary Features | Webtrends Optimize | Google Optimize |
Product Recommendations Engine | ||
Social Proof Messaging | ||
Heatmaps & Scrollmaps | Via 3rd Party | |
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022
Google Optimize: Possible using GA and manual work.
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Session Recording | Via 3rd Party | TBC |
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022 |
Experiment Support | Webtrends Optimize | Google Optimize |
Multi Page Testing | ||
Dynamic Pages/SPA Support | ||
Mutual Exclusions | ||
Google Optimize: Unable to see a mechanism for manually controlling test entry. |
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Conditional Activation | ||
Google Optimize: Able to use JS variables, conditions and statements. |
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Visual Editor | ||
Proxyless Visual Editor | ||
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections,
Checkout Funnels, etc.
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Preview Mode | ||
Flicker-free testing on provided test types | ||
Google Optimize: Runs asynchronously, making content flickering a natural possibility. It's GTM dependancy is also async. |
Audience Selection | Webtrends Optimize | Google Optimize |
Browser | ||
Device | ||
Source | ||
Campaign | ||
Referrer | ||
Query String | ||
JS Condition | ||
Cookie Value | ||
IP Address | ||
New vs. Returning | ||
Google Optimize: Unable to see where one would do this. |
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Geo-location | ||
Third Party Audiences | ||
Google Optimize: Unable to see anything suggesting this is possible |
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Uploaded Audiences | ||
Google Optimize: Unable to see anything suggesting this is possible |
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Behavioural Targeting | weak | |
Google Optimize: Only page referrer, and time since first arrival. |
Integrations | Webtrends Optimize | Google Optimize |
Google Analytics tool | 360 Only (£) | |
Adobe Analytics | ||
Google Optimize: Unable to see anything suggesting this |
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Sessioncam | ||
Google Optimize: Unable to see anything suggesting this |
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Hotjar | ||
Google Optimize: Unable to see anything suggesting this |
Additional Support & Security | Webtrends Optimize | Google Optimize |
PCI Compliant snippet | ||
Agency Model (Single login - multiple accounts) | ||
Online Help documentation | ||
Online support ticketing | 360 Only (£) | |
Community/forums | ||
Dedicated support analyst | ||
Live chat | ||
Allowances | Webtrends Optimize | Google Optimize |
# of Accounts/Projects | Unlimited | Not Unlimited |
# of Experiments | Unlimited | Not Unlimited |
# of Users | Unlimited | Not Unlimited |
# of Active Tests allowed | Unlimited | Five |
# of Goals allowed | Unlimited | up to Three |
# of Personalisations allowed | Unlimited | 360 Only (£) |
No Data Sampling | 360 Only (£) | |
Sources: All information taken from Google Optimize's website.
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