Webtrends Optimize vs Google Optimize

See how Google Optimize compares with Webtrends Optimize in a head-to-head comparison of tools & services

Our Feature Comparisons

Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.

Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too.

You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.

Detailed Feature Comparison

Correct at 29th April 2020

Implementation Features

Implementation FeaturesWebtrends OptimizeGoogle Optimize
implement iconWeb Pages: 1 line JScheck iconcross icon
Google Optimize: JS Snippet, one single-line of HTML. Also, requires Google Tag Manager as a dependancy.
implement iconServer-sidecheck iconcross icon
Google Optimize: Platform claims to do this, but requires the user to build and maintain the entire mechanism and decision logic offering no assistance. They simply track the outcome in GA, which you could do without the platform.
implement iconMobile SDKscheck iconcheck in circle icon via Firebase A/B
implement iconOTT / RESTcheck iconcross icon
Google Optimize: As evident from the lack of server-side functionality
implement iconURL-Redirect (Stateful)check iconcross icon

Experiment Types

Experiment TypesWebtrends OptimizeGoogle Optimize
experiment iconA/B Testingcheck iconcheck icon
experiment iconA/B/n Testingcheck iconcheck icon
experiment iconFull Factorial MVTcheck iconcheck icon
Google Optimize: Limited to 16 experiments maximum; 36 on Optimize 360 (£)
experiment iconFractional Factorial MVTcheck iconcross icon
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included.
experiment iconPersonalisation Campaignscheck iconcheck icon
experiment iconSplit Testing (URL)check iconcheck icon

Supplementary Features

Supplementary FeaturesWebtrends OptimizeGoogle Optimize
features iconProduct Recommendations Enginecheck iconcross icon
features iconSocial Proof Messagingcheck iconcross icon
features iconHeatmaps & Scrollmapscheck in circle icon Via 3rd Partycross icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2020
Google Optimize: Possible using GA and manual work.
features iconSession Recordingcheck in circle icon Via 3rd Partycross icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2020

Experiment Support

Experiment SupportWebtrends OptimizeGoogle Optimize
support iconMulti Page Testingcheck iconcheck icon
support iconDynamic Pages/SPA Supportcheck iconcross icon
support iconMutual Exclusionscheck iconcross icon
Google Optimize: Unable to see a mechanism for manually controlling test entry.
support iconConditional Activationcheck iconcheck icon
Google Optimize: Able to use JS variables, conditions and statements.
support iconVisual Editorcheck iconcheck icon
support iconProxyless Visual Editorcheck iconcheck icon
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc.
support iconPreview Modecheck iconcheck icon
support iconFlicker-free testing on provided test typescheck iconcross icon
Google Optimize: Runs asynchronously, making content flickering a natural possibility. It's GTM dependancy is also async.

Audience Selection

Audience SelectionWebtrends OptimizeGoogle Optimize
audience iconBrowsercheck iconcheck icon
audience iconDevicecheck iconcheck icon
audience iconSourcecheck iconcross icon
audience iconCampaigncheck iconcross icon
audience iconReferrercheck iconcheck icon
audience iconQuery Stringcheck iconcheck icon
audience iconJS Conditioncheck iconcheck icon
audience iconCookie Valuecheck iconcheck icon
audience iconIP Addresscheck iconcross icon
audience iconNew vs. Returningcheck iconcross icon
Google Optimize: Unable to see where one would do this.
audience iconGeo-locationcheck iconcheck icon
Webtrends Optimize: Uses NetAcquity Edge - the best service available for Geo lookups.
audience iconThird Party Audiencescheck iconcross icon
Google Optimize: Unable to see anything suggesting this is possible
audience iconUploaded Audiencescheck iconcross icon
Google Optimize: Unable to see anything suggesting this is possible
audience iconBehavioural Targetingcheck iconcheck in circle icon weak
Google Optimize: Only page referrer, and time since first arrival.

Integrations

IntegrationsWebtrends OptimizeGoogle Optimize
integration iconGoogle Analytics toolcheck iconcheck in circle icon 360 Only (£)
integration iconAdobe Analyticscheck iconcross icon
Google Optimize: Unable to see anything suggesting this
integration iconSessioncamcheck iconcross icon
Google Optimize: Unable to see anything suggesting this
integration iconHotjarcheck iconcross icon
Google Optimize: Unable to see anything suggesting this

Additional Support & Security

Additional Support & SecurityWebtrends OptimizeGoogle Optimize
security iconPCI Compliant snippetcheck iconcheck icon
security iconAgency Model (Single login - multiple accounts)check iconcheck icon
security iconOnline Help documentationcheck iconcheck icon
security iconOnline support ticketingcheck iconcheck in circle icon 360 Only (£)
security iconCommunity/forumscross iconcheck icon
security iconDedicated support analystcheck iconcross icon
security iconLive chatcheck iconcross icon

Allowances

AllowancesWebtrends OptimizeGoogle Optimize
allowances icon# of Accounts/Projectscheck iconUnlimitedcheck in circle icon Not Unlimited
allowances icon# of Experimentscheck iconUnlimitedcheck in circle icon Not Unlimited
allowances icon# of Userscheck iconUnlimitedcheck in circle icon Not Unlimited
allowances icon# of Active Tests allowedcheck iconUnlimitedcheck in circle icon Five
allowances icon# of Goals allowedcheck iconUnlimitedcheck in circle icon up to Three
allowances icon# of Personalisations allowedcheck iconUnlimitedcheck in circle icon 360 Only (£)
allowances iconNo Data Samplingcheck iconcheck icon

Sources: All information taken from Google Optimize's website.

Why Webtrends Optimize?

Unrestricted, market-leading technology

  • Unlimited Tests & Targets
  • Full Stack: Web, Server-Side, Mobile SDKs, REST API
  • Real-time Social Proofing engine
  • Product Recommendations
  • Third party integrations (Google Analytics, HotJar, etc.)
  • 100% flicker free
  • Single-line JS implementation
  • All features available to all users
+
  • Your own dedicated CRO consultant
  • Access to development, QA & UX resources
  • Strategic quarterly business reviews
  • Continuously live experiments
  • Recommendations, ideas, complex tests
  • CRO, product & technical training
  • Fully UK-based service & support team
  • Pick & mix any of our services above
  • Add on at any time of your contract
  • Pay for hours or per project
  • Pure SaaS – Self-Service
  • But we’re still here if needed!

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