Webtrends Optimize vs Google Optimize

See how Google Optimize compares with Webtrends Optimize in a head-to-head comparison of tools & services

Our Feature Comparisons

Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.

Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too.

You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.

Detailed Feature Comparison

Updated in December 2021

Implementation Features

Implementation Features Webtrends Optimize Google Optimize
implement iconWeb Pages: 1 line JS check icon cross icon
Google Optimize: JS Snippet, one single-line of HTML. Also, requires Google Tag Manager as a dependancy.
implement iconServer-side check icon cross icon
Google Optimize: Platform claims to do this, but requires the user to build and maintain the entire mechanism and decision logic offering no assistance. They simply track the outcome in GA, which you could do without the platform.
implement iconOTT / REST check icon cross icon
Google Optimize: As evident from the lack of server-side functionality
implement iconURL-Redirect (Stateful) check icon cross icon

Experiment Types

Experiment Types Webtrends Optimize Google Optimize
experiment iconA/B Testing check icon check icon
experiment iconA/B/n Testing check icon check icon
experiment iconFull Factorial MVT check icon check icon
Google Optimize: Limited to 16 experiments maximum; 36 on Optimize 360 (£)
experiment iconFractional Factorial MVT check icon cross icon
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included.
experiment iconPersonalisation Campaigns check icon check icon
experiment iconSplit Testing (URL) check icon check icon

Supplementary Features

Supplementary Features Webtrends Optimize Google Optimize
features iconProduct Recommendations Engine check icon cross icon
features iconSocial Proof Messaging check icon cross icon
features iconHeatmaps & Scrollmaps check in circle icon Via 3rd Party cross icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022
Google Optimize: Possible using GA and manual work.
features iconSession Recording check in circle icon Via 3rd Party question mark in circle icon TBC
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022

Experiment Support

Experiment Support Webtrends Optimize Google Optimize
support iconMulti Page Testing check icon check icon
support iconDynamic Pages/SPA Support check icon cross icon
support iconMutual Exclusions check icon cross icon
Google Optimize: Unable to see a mechanism for manually controlling test entry.
support iconConditional Activation check icon check icon
Google Optimize: Able to use JS variables, conditions and statements.
support iconVisual Editor check icon check icon
support iconProxyless Visual Editor check icon check icon
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc.
support iconPreview Mode check icon check icon
support iconFlicker-free testing on provided test types check icon cross icon
Google Optimize: Runs asynchronously, making content flickering a natural possibility. It's GTM dependancy is also async.

Audience Selection

Audience Selection Webtrends Optimize Google Optimize
audience iconBrowser check icon check icon
audience iconDevice check icon check icon
audience iconSource check icon cross icon
audience iconCampaign check icon cross icon
audience iconReferrer check icon check icon
audience iconQuery String check icon check icon
audience iconJS Condition check icon check icon
audience iconCookie Value check icon check icon
audience iconIP Address check icon cross icon
audience iconNew vs. Returning check icon cross icon
Google Optimize: Unable to see where one would do this.
audience iconGeo-location check icon check icon
audience iconThird Party Audiences check icon cross icon
Google Optimize: Unable to see anything suggesting this is possible
audience iconUploaded Audiences check icon cross icon
Google Optimize: Unable to see anything suggesting this is possible
audience iconBehavioural Targeting check icon check in circle icon weak
Google Optimize: Only page referrer, and time since first arrival.

Integrations

Integrations Webtrends Optimize Google Optimize
integration iconGoogle Analytics tool check icon check in circle icon 360 Only (£)
integration iconAdobe Analytics check icon cross icon
Google Optimize: Unable to see anything suggesting this
integration iconSessioncam check icon cross icon
Google Optimize: Unable to see anything suggesting this
integration iconHotjar check icon cross icon
Google Optimize: Unable to see anything suggesting this

Additional Support & Security

Additional Support & Security Webtrends Optimize Google Optimize
security iconPCI Compliant snippet check icon check icon
security iconAgency Model (Single login - multiple accounts) check icon check icon
security iconOnline Help documentation check icon check icon
security iconOnline support ticketing check icon check in circle icon 360 Only (£)
security iconCommunity/forums cross icon check icon
security iconDedicated support analyst check icon cross icon
security iconLive chat check icon cross icon

Allowances

Allowances Webtrends Optimize Google Optimize
allowances icon# of Accounts/Projects check iconUnlimited check in circle icon Not Unlimited
allowances icon# of Experiments check iconUnlimited check in circle icon Not Unlimited
allowances icon# of Users check iconUnlimited check in circle icon Not Unlimited
allowances icon# of Active Tests allowed check iconUnlimited check in circle icon Five
allowances icon# of Goals allowed check iconUnlimited check in circle icon up to Three
allowances icon# of Personalisations allowed check iconUnlimited check in circle icon 360 Only (£)
allowances iconNo Data Sampling check icon check in circle icon 360 Only (£)

Sources: All information taken from Google Optimize's website.

Why Webtrends Optimize?

Unrestricted, market-leading technology

  • Unlimited Tests & Targets
  • Full Stack: Web, Server-Side, Mobile SDKs, REST API
  • Real-time Social Proofing engine
  • Product Recommendations
  • Third party integrations (Google Analytics, HotJar, etc.)
  • 100% flicker free
  • Single-line JS implementation
  • All features available to all users
+
  • Your own dedicated CRO consultant
  • Access to development, QA & UX resources
  • Strategic quarterly business reviews
  • Continuously live experiments
  • Recommendations, ideas, complex tests
  • CRO, product & technical training
  • Fully UK-based service & support team
  • Pick & mix any of our services above
  • Add on at any time of your contract
  • Pay for hours or per project
  • Pure SaaS – Self-Service
  • But we’re still here if needed!

View Pricing

Get in touch

Want to know more about how Webtrends Optimize can help you increase online conversions? Click below to request a demo or call us on 0333 444 5502.

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