See how Optimizely, Google Optimize & VWO compares with Webtrends Optimize in a head-to-head comparison of tools & services
Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.
Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too.
You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.
Updated in December 2021
Implementation Features | Webtrends Optimize | Optimizely | VWO | Google Optimize |
Web Pages: 1 line JS | ||||
Google Optimize: JS Snippet, one single-line of HTML.Also,
requires Google Tag Manager as a dependancy.
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Server-side | Enterprise Tier (£) | |||
Google Optimize: Platform claims to do this, but requires the user
to build and maintain the entire mechanism and decision logic offering no
assistance. They simply track the outcome in GA, which you could do without the
platform.
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OTT / REST | ||||
Google Optimize: As evident from the lack of server-side
functionality
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URL-Redirect (Stateful) | ||||
Experiment Types | Webtrends Optimize | Optimizely | VWO | Google Optimize |
A/B Testing | ||||
A/B/n Testing | ||||
Full Factorial MVT | Accelerate Tier + (£) | Pro Tier + (£) | ||
Google Optimize: Limited to 16 experiments maximum; 36 on 360 (£)
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Fractional Factorial MVT | ||||
Webtrends Optimize: Patented Design of Experiments methodology
with non-binomial data calculations included.
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Personalisation Campaigns | Scale Tier + (£) | Pro Tier + (£) | ||
Split Testing (URL) | ||||
Supplementary Features | Webtrends Optimize | Optimizely | VWO | Google Optimize |
Product Recommendations Engine | Accelerate Tier + (£) | Enterprise Tier (£) | ||
Social Proof Messaging | Accelerate Tier + (£) | |||
Heatmaps & Scrollmaps | Via 3rd Party | |||
Webtrends Optimize: Currently accessible via 3rd party
integration. On internal roadmap for 2022
Google Optimize: Possible using GA and manual work.
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Session Recording | Via 3rd Party | Via 3rd Party | TBC | |
Webtrends Optimize: Currently accessible via 3rd party
integration. On internal roadmap for 2022
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Experiment Support | Webtrends Optimize | Optimizely | VWO | Google Optimize |
Multi Page Testing | Accelerate Tier + (£) | Enterprise Tier (£) | ||
Dynamic Pages/SPA Support | ||||
Mutual Exclusions | Accelerate Tier + (£) | Enterprise Tier (£) | ||
Google Optimize: Unable to see a mechanism for manually
controlling test entry.
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Conditional Activation | Enterprise Tier (£) | |||
Google Optimize: Able to use JS variables, conditions and
statements.
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Visual Editor | ||||
Proxyless Visual Editor | ||||
Feature Description: Loading pages through a proxy often
results in pages being somewhat broken, if not completely inaccessible. Having a
proxyless editor provides a more reliably Visual Editor, especially through gated
pages such as My Account sections, Checkout Funnels, etc.
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Preview Mode | ||||
Flicker-free testing on provided test types | ||||
VWO: Available via additional code snippet
Google Optimize: Runs asynchronously, making content flickering a
natural possibility. It's GTM dependancy is also async.
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Audience Selection | Webtrends Optimize | Optimizely | VWO | Google Optimize |
Browser | ||||
Device | ||||
Source | ||||
Campaign | ||||
Referrer | ||||
Query String | ||||
JS Condition | ||||
Cookie Value | ||||
IP Address | ||||
New vs. Returning | ||||
Google Optimize: Unable to see where one would do this.
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Geo-location | Accelerate Tier + (£) | Pro Tier + (£) | ||
VWO: Appears to Country level only
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Third Party Audiences | Accelerate Tier + (£) | |||
Google Optimize: Unable to see anything suggesting this is
possible
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Uploaded Audiences | Accelerate Tier + (£) | |||
Google Optimize: Unable to see anything suggesting this is
possible
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Behavioural Targeting | Accelerate Tier + (£) | Enterprise Tier + (£) | weak | |
Google Optimize: Only page referrer, and time since first arrival.
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Integrations | Webtrends Optimize | Optimizely | VWO | Google Optimize |
Google Analytics | 360 Only (£) | |||
Audiences into the testing tool in 360 only.
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Adobe Analytics | ||||
Google Optimize: Unable to see anything suggesting this
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Sessioncam | ||||
Google Optimize: Unable to see anything suggesting this
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Hotjar | ||||
Google Optimize: Unable to see anything suggesting this
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Data Access | Webtrends Optimize | Optimizely | VWO | Google Optimize |
Export Raw Event Data | Accelerate Tier + (£) | TBC | TBC | |
Optimizely: On request only.
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Event Data Access from own platform | Accelerate Tier + (£) | TBC | TBC | |
Optimizely: On request only.
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Long Data Retention Period | 1 year | TBC | ||
Optimizely: 30 days rolling
VWO: 45 days after contract expiry
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Extract Enriched Data | TBC | TBC | ||
Additional Support & Security | Webtrends Optimize | Optimizely | VWO | Google Optimize |
PCI Compliant snippet | Scale Tier + (£) | |||
Agency Model (Single login - multiple accounts) | ||||
Online Help documentation | ||||
Online support ticketing | 360 Only | |||
Community/forums | ||||
Dedicated support analyst | Enterprise Tier (£) | |||
Live chat | ||||
Allowances | Webtrends Optimize | Optimizely | VWO | Google Optimize |
# of Accounts/Projects | Unlimited | One | One | Not Unlimited |
Optimizely: Unlimited no. of projects and concurrent experiments
but in only Accelerate and Scale tiers (£).
VWO: Up to 3 in Pro tier. Unlimited in Enterprise tier (£)
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# of Experiments | Unlimited | One | Unlimited | Not Unlimited |
Optimizely: Unlimited no. of projects and concurrent experiments
but in only Accelerate and Scale tiers (£).
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# of Users | Unlimited | Unlimited | Unlimited | Not Unlimited |
# of Active Tests allowed | Unlimited | One | Unlimited | Five |
Optimizely: Unlimited no. of projects and concurrent experiments
but in only Accelerate and Scale tiers (£).
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# of Goals allowed | Unlimited | TBC | TBC | up to Three |
VWO: Up to 50 in Pro tier (£). Up to 75 in Enterprise tier (£)
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# of Personalisations allowed | Unlimited | Accelerate Tier + (£) | Unlimited | Only 360 (£) |
Optimizely: You can work around this, by serving optimals to
whomever you want instead of personalisations, but their genuine target-offering is
not available to base-tier users.
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No Data Sampling | Only 360 (£) | |||
Sources: All information taken from the websites of Optimizely, Google Optimize & VWO.
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