Webtrends Optimize vs ...

See how Optimizely, Google Optimize & VWO compares with Webtrends Optimize in a head-to-head comparison of tools & services

Our Feature Comparisons

Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.

Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too.

You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.

Detailed Feature Comparison

Correct at 29th April 2020

Implementation Features

Implementation FeaturesWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
implement iconWeb Pages: 1 line JScheck iconcheck iconcheck iconcross icon
Google Optimize: JS Snippet, one single-line of HTML.Also, requires Google Tag Manager as a dependancy.
implement iconServer-sidecheck iconcheck iconcheck in circle icon Enterprise Tier (£)cross icon
Google Optimize: Platform claims to do this, but requires the user to build and maintain the entire mechanism and decision logic offering no assistance. They simply track the outcome in GA, which you could do without the platform.
implement iconMobile SDKscheck iconcheck iconcheck in circle icon Enterprise Tier (£)check in circle icon via Firebase A/B
implement iconOTT / RESTcheck iconcheck iconcheck iconcross icon
Google Optimize: As evident from the lack of server-side functionality
implement iconURL-Redirect (Stateful)check iconcheck iconcheck iconcross icon

Experiment Types

Experiment TypesWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
experiment iconA/B Testingcheck iconcheck iconcheck iconcheck icon
experiment iconA/B/n Testingcheck iconcheck iconcheck iconcheck icon
experiment iconFull Factorial MVTcheck iconcheck in circle icon Business Tier + (£)check in circle icon Pro Tier + (£)check icon
Google Optimize: Limited to 16 experiments maximum; 36 on 360 (£)
experiment iconFractional Factorial MVTcheck iconcross iconcross iconcross icon
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included.
experiment iconPersonalisation Campaignscheck iconcheck in circle icon Enterprise Tier + (£)check in circle icon Pro Tier + (£)check icon
experiment iconSplit Testing (URL)check iconcheck iconcheck iconcheck icon

Supplementary Features

Supplementary FeaturesWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
support features iconProduct Recommendations Enginecheck iconcheck in circle icon Enterprise Tier + (£)check in circle icon Enterprise Tier (£)cross icon
support features iconSocial Proof Messagingcheck iconcheck in circle icon Enterprise Tier + (£)cross iconcross icon
support features iconHeatmaps & Scrollmapscheck in circle icon Via 3rd Partycheck iconcheck iconcross icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2020
Google Optimize: Possible using GA and manual work.
support features iconSession Recordingcheck in circle icon Via 3rd Partycheck in circle icon Via 3rd Partycheck iconcross icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2020

Experiment Support

Experiment SupportWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
support iconMulti Page Testingcheck iconcheck iconcheck in circle icon Enterprise Tier (£)check icon
support iconDynamic Pages/SPA Supportcheck iconcheck iconcheck iconcross icon
support iconMutual Exclusionscheck iconcheck in circle icon Business Tier + (£)check in circle icon Enterprise Tier (£)cross icon
Google Optimize: Unable to see a mechanism for manually controlling test entry.
support iconConditional Activationcheck iconcheck iconcheck in circle icon Enterprise Tier (£)check icon
Google Optimize: Able to use JS variables, conditions and statements.
support iconVisual Editorcheck iconcheck iconcheck iconcheck icon
support iconProxyless Visual Editorcheck iconcheck iconcheck iconcheck icon
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc.
support iconPreview Modecheck iconcheck iconcheck iconcheck icon
support iconFlicker-free testing on provided test typescheck iconcheck iconcheck iconcross icon
VWO: Available via additional code snippet
Google Optimize: Runs asynchronously, making content flickering a natural possibility. It's GTM dependancy is also async.

Audience Selection

Audience SelectionWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
audience iconBrowsercheck iconcheck iconcheck iconcheck icon
audience iconDevicecheck iconcheck iconcheck iconcheck icon
audience iconSourcecheck iconcheck iconcheck iconcross icon
audience iconCampaigncheck iconcheck iconcheck iconcross icon
audience iconReferrercheck iconcheck iconcheck iconcheck icon
audience iconQuery Stringcheck iconcheck iconcheck iconcheck icon
audience iconJS Conditioncheck iconcheck iconcheck iconcheck icon
audience iconCookie Valuecheck iconcheck iconcheck iconcheck icon
audience iconIP Addresscheck iconcheck iconcheck iconcross icon
audience iconNew vs. Returningcheck iconcheck iconcheck iconcross icon
Google Optimize: Unable to see where one would do this.
audience iconGeo-locationcheck iconcheck in circle icon Business Tier + (£)check in circle icon Pro Tier + (£)check icon
Webtrends Optimize: Uses NetAcquity Edge - the best service available for Geo lookups.
VWO: Appears to Country level only
audience iconThird Party Audiencescheck iconcheck in circle icon Business Tier + (£)cross iconcross icon
Google Optimize: Unable to see anything suggesting this is possible
audience iconUploaded Audiencescheck iconcheck in circle icon Business Tier + (£)cross iconcross icon
Google Optimize: Unable to see anything suggesting this is possible
audience iconBehavioural Targetingcheck iconcheck in circle icon Business Tier + (£)check in circle icon Pro Tier + (£)weak
Google Optimize: Only page referrer, and time since first arrival.

Integrations

IntegrationsWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
integrations iconGoogle Analyticscheck iconcheck iconcheck iconcheck in circle icon 360 Only (£)
Audiences into the testing tool in 360 only.
integrations iconAdobe Analyticscheck iconcheck iconcheck iconcross icon
Google Optimize: Unable to see anything suggesting this
integrations iconSessioncamcheck iconcheck iconcheck iconcross icon
Google Optimize: Unable to see anything suggesting this
integrations iconHotjarcheck iconcheck iconcheck iconcross icon
Google Optimize: Unable to see anything suggesting this

Data Access

Data AccessWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
data iconExport Raw Event Datacheck iconcheck in circle icon Enterprise Tier + (£)cross iconquestion mark in circle icon TBC
Optimizely: On request only.
data iconEvent Data Access from own platformcheck iconcheck in circle icon Business Tier + (£)cross iconquestion mark in circle icon TBC
Optimizely: On request only.
data iconLong Data Retention Periodcheck icon1 yearcross iconcross iconquestion mark in circle icon TBC
Optimizely: 30 days rolling
VWO: 45 days after contract expiry
data iconExtract Enriched Datacheck iconcross iconcross iconquestion mark in circle icon TBC

Additional Support & Security

Additional Support & SecurityWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
security iconPCI Compliant snippetcheck iconcheck in circle icon Business Tier + (£)check iconcheck icon
security iconAgency Model (Single login - multiple accounts)check iconcheck iconcheck iconcheck icon
security iconOnline Help documentationcheck iconcheck iconcheck iconcheck icon
security iconOnline support ticketingcheck iconcheck iconcheck iconcheck in circle icon 360 Only
security iconCommunity/forumscross iconcheck iconcross iconcheck icon
security iconDedicated support analystcheck iconcheck iconcheck in circle icon Enterprise Tier (£)cross icon
security iconLive chatcheck iconcross iconcheck iconcross icon

Allowances

AllowancesWebtrends OptimizeOptimizely X WebVWOGoogle Optimize
allowances icon# of Accounts/Projectscheck iconUnlimitedcheck in circle icon Onecheck in circle icon Onecheck in circle icon Not Unlimited
Optimizely: Unlimited projects but only in Business Tier + (£)
VWO: Up to 3 in Pro tier. Unlimited in Enterprise tier (£)
allowances icon# of Experimentscheck iconUnlimitedcheck iconUnlimitedcheck iconUnlimitedcheck in circle icon Not Unlimited
allowances icon# of Userscheck iconUnlimitedcheck iconUnlimitedcheck iconUnlimitedcheck in circle icon Not Unlimited
allowances icon# of Active Tests allowedcheck iconUnlimitedquestion mark in circle icon TBCcheck iconUnlimitedcheck in circle icon Five
allowances icon# of Goals allowedcheck iconUnlimitedquestion mark in circle icon TBCcheck in circle icon Up to 20check in circle icon up to Three
VWO: Up to 50 in Pro tier (£). Up to 75 in Enterprise tier (£)
allowances icon# of Personalisations allowedcheck iconUnlimitedcheck in circle icon Business Tier + (£)check iconUnlimitedcheck in circle icon Only 360 (£)
Optimizely: You can work around this, by serving optimals to whomever you want instead of personalisations, but their genuine target-offering is not available to base-tier users.
allowances iconNo Data Samplingcheck iconcheck iconcheck iconcheck icon

Sources: All information taken from the websites of Optimizely, Google Optimize & VWO.

Why Webtrends Optimize?

Unrestricted, market-leading technology

  • Unlimited Tests & Targets
  • Full Stack: Web, Server-Side, Mobile SDKs, REST API
  • Real-time Social Proofing engine
  • Product Recommendations
  • Third party integrations (Google Analytics, HotJar, etc.)
  • 100% flicker free
  • Single-line JS implementation
  • All features available to all users
+
  • Your own dedicated CRO consultant
  • Access to development, QA & UX resources
  • Strategic quarterly business reviews
  • Continuously live experiments
  • Recommendations, ideas, complex tests
  • CRO, product & technical training
  • Fully UK-based service & support team
  • Pick & mix any of our services above
  • Add on at any time of your contract
  • Pay for hours or per project
  • Pure SaaS – Self-Service
  • But we’re still here if needed!

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Get in touch

Want to know more about how Webtrends Optimize can help you increase online conversions? Click below to request a demo or call us on 0333 444 5502.

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