Webtrends Optimize vs Optimizely, VWO & Google Optimize

Implementation Features	Webtrends Optimize	Optimizely	VWO	Google Optimize
Web Pages: 1 line JS
Google Optimize: JS Snippet, one single-line of HTML.Also, requires Google Tag Manager as a dependancy.
Server-side			Enterprise Tier (£)
Google Optimize: Platform claims to do this, but requires the user to build and maintain the entire mechanism and decision logic offering no assistance. They simply track the outcome in GA, which you could do without the platform.

OTT / REST
Google Optimize: As evident from the lack of server-side functionality
URL-Redirect (Stateful)

Experiment Types	Webtrends Optimize	Optimizely	VWO	Google Optimize
A/B Testing

A/B/n Testing

Full Factorial MVT		Accelerate Tier + (£)	Pro Tier + (£)
Google Optimize: Limited to 16 experiments maximum; 36 on 360 (£)
Fractional Factorial MVT
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included.
Personalisation Campaigns		Scale Tier + (£)	Pro Tier + (£)

Split Testing (URL)

Supplementary Features	Webtrends Optimize	Optimizely	VWO	Google Optimize
Product Recommendations Engine		Accelerate Tier + (£)	Enterprise Tier (£)

Social Proof Messaging		Accelerate Tier + (£)

Heatmaps & Scrollmaps	Via 3rd Party
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022 Google Optimize: Possible using GA and manual work.
Session Recording	Via 3rd Party	Via 3rd Party		TBC
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022

Experiment Support	Webtrends Optimize	Optimizely	VWO	Google Optimize
Multi Page Testing		Accelerate Tier + (£)	Enterprise Tier (£)

Dynamic Pages/SPA Support

Mutual Exclusions		Accelerate Tier + (£)	Enterprise Tier (£)
Google Optimize: Unable to see a mechanism for manually controlling test entry.
Conditional Activation			Enterprise Tier (£)
Google Optimize: Able to use JS variables, conditions and statements.
Visual Editor

Proxyless Visual Editor
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc.
Preview Mode

Flicker-free testing on provided test types
VWO: Available via additional code snippet Google Optimize: Runs asynchronously, making content flickering a natural possibility. It's GTM dependancy is also async.

Audience Selection	Webtrends Optimize	Optimizely	VWO	Google Optimize
Browser

Device

Source

Campaign

Referrer

Query String

JS Condition

Cookie Value

IP Address

New vs. Returning
Google Optimize: Unable to see where one would do this.
Geo-location		Accelerate Tier + (£)	Pro Tier + (£)
VWO: Appears to Country level only
Third Party Audiences		Accelerate Tier + (£)
Google Optimize: Unable to see anything suggesting this is possible
Uploaded Audiences		Accelerate Tier + (£)
Google Optimize: Unable to see anything suggesting this is possible
Behavioural Targeting		Accelerate Tier + (£)	Enterprise Tier + (£)	weak
Google Optimize: Only page referrer, and time since first arrival.

Integrations	Webtrends Optimize	Optimizely	VWO	Google Optimize
Google Analytics				360 Only (£)
Audiences into the testing tool in 360 only.
Adobe Analytics
Google Optimize: Unable to see anything suggesting this
Sessioncam
Google Optimize: Unable to see anything suggesting this
Hotjar
Google Optimize: Unable to see anything suggesting this

Data Access	Webtrends Optimize	Optimizely	VWO	Google Optimize
Export Raw Event Data		Accelerate Tier + (£)	TBC	TBC
Optimizely: On request only.
Event Data Access from own platform		Accelerate Tier + (£)	TBC	TBC
Optimizely: On request only.
Long Data Retention Period	1 year			TBC
Optimizely: 30 days rolling VWO: 45 days after contract expiry
Extract Enriched Data			TBC	TBC

Additional Support & Security	Webtrends Optimize	Optimizely	VWO	Google Optimize
PCI Compliant snippet		Scale Tier + (£)

Agency Model (Single login - multiple accounts)

Online Help documentation

Online support ticketing				360 Only

Community/forums

Dedicated support analyst			Enterprise Tier (£)

Live chat

Allowances	Webtrends Optimize	Optimizely	VWO	Google Optimize
# of Accounts/Projects	Unlimited	One	One	Not Unlimited
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£). VWO: Up to 3 in Pro tier. Unlimited in Enterprise tier (£)
# of Experiments	Unlimited	One	Unlimited	Not Unlimited
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£).
# of Users	Unlimited	Unlimited	Unlimited	Not Unlimited

# of Active Tests allowed	Unlimited	One	Unlimited	Five
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£).
# of Goals allowed	Unlimited	TBC	TBC	up to Three
VWO: Up to 50 in Pro tier (£). Up to 75 in Enterprise tier (£)
# of Personalisations allowed	Unlimited	Accelerate Tier + (£)	Unlimited	Only 360 (£)
Optimizely: You can work around this, by serving optimals to whomever you want instead of personalisations, but their genuine target-offering is not available to base-tier users.
No Data Sampling				Only 360 (£)

Sources: All information taken from the websites of Optimizely, Google Optimize & VWO.

Webtrends Optimize vs ...