Webtrends Optimize vs Optimizely

See how Optimizely compares with Webtrends Optimize in a head-to-head comparison of tools & services

Our Feature Comparisons

Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.

Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too. When reading the comparison, please note that the base offerings of tools may differ in price. For example, Webtrends Optimize's base offering is designed to be much cheaper than Optimizely's, and you'll notice that all features are available to all customers.

You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.

Detailed Feature Comparison

Correct at 29th April 2020

Implementation Features

Implementation FeaturesWebtrends OptimizeOptimizely X Web
implement iconWeb Pages: 1 line JScheck iconcheck icon
implement iconServer-sidecheck iconcheck icon
implement iconMobile SDKscheck iconcheck icon
implement iconOTT / RESTcheck iconcheck icon
implement iconURL-Redirect (Stateful)check iconcheck icon

Experiment Types

Experiment TypesWebtrends OptimizeOptimizely X Web
experiment iconA/B Testingcheck iconcheck icon
experiment iconA/B/n Testingcheck iconcheck icon
experiment iconFull Factorial MVTcheck iconcheck in circle icon Business Tier + (£)
experiment iconFractional Factorial MVTcheck iconcross icon
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included.
experiment iconPersonalisation Campaignscheck iconcheck in circle icon Enterprise Tier + (£)
experiment iconSplit Testing (URL)check iconcheck icon

Supplementary Features

Supplementary FeaturesWebtrends OptimizeOptimizely X Web
feature iconProduct Recommendations Enginecheck iconcheck in circle icon Enterprise Tier + (£)
feature iconSocial Proof Messagingcheck iconcheck in circle icon Enterprise Tier + (£)
feature iconHeatmaps & Scrollmapscheck in circle icon Via 3rd Partycheck icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2020
feature iconSession Recordingcheck in circle icon Via 3rd Partycheck in circle icon Via 3rd Party
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2020

Experiment Support

Experiment SupportWebtrends OptimizeOptimizely X Web
support iconMulti Page Testingcheck iconcheck icon
support iconDynamic Pages/SPA Supportcheck iconcheck icon
support iconMutual Exclusionscheck iconcheck in circle icon Business Tier + (£)
support iconConditional Activationcheck iconcheck icon
support iconVisual Editorcheck iconcheck icon
support iconProxyless Visual Editorcheck iconcheck icon
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc.
support iconPreview Modecheck iconcheck icon
support iconFlicker-free testing on provided test typescheck iconcheck icon

Audience Selection

Audience SelectionWebtrends OptimizeOptimizely X Web
audience iconBrowsercheck iconcheck icon
audience iconDevicecheck iconcheck icon
audience iconSourcecheck iconcheck icon
audience iconCampaigncheck iconcheck icon
audience iconReferrercheck iconcheck icon
audience iconQuery Stringcheck iconcheck icon
audience iconJS Conditioncheck iconcheck icon
audience iconCookie Valuecheck iconcheck icon
audience iconIP Addresscheck iconcheck icon
audience iconNew vs. Returningcheck iconcheck icon
audience iconGeo-locationcheck iconcheck in circle icon Business Tier + (£)
Webtrends Optimize: Uses NetAcquity Edge - the best service available for Geo lookups.
audience iconThird Party Audiencescheck iconcheck in circle icon Business Tier + (£)
audience iconUploaded Audiencescheck iconcheck in circle icon Business Tier + (£)
audience iconBehavioural Targetingcheck iconcheck in circle icon Business Tier + (£)

Integrations

IntegrationsWebtrends OptimizeOptimizely X Web
integration iconGoogle Analyticscheck iconcheck icon
integration iconAdobe Analyticscheck iconcheck icon
integration iconSessioncamcheck iconcheck icon
integration iconHotjarcheck iconcheck icon

Data Access

Data AccessWebtrends OptimizeOptimizely X Web
data iconExport Raw Event Datacheck iconcheck in circle icon Enterprise Tier + (£)
Optimizely: On request only.
data iconEvent Data Access from own platformcheck iconcheck in circle icon Business Tier + (£)
Optimizely: On request only.
data iconLong Data Retention Periodcheck icon1 yearcross icon
Optimizely: 30 days rolling
data iconExtract Enriched Datacheck iconcross icon

Additional Support & Security

Additional Support & SecurityWebtrends OptimizeOptimizely X Web
security iconPCI Compliant snippetcheck iconcheck in circle icon Business Tier + (£)
security iconAgency Model (Single login - multiple accounts)check iconcheck icon
security iconOnline Help documentationcheck iconcheck icon
security iconOnline support ticketingcheck iconcheck icon
security iconCommunity/forumscross iconcheck icon
security iconDedicated support analystcheck iconcheck icon
security iconLive chatcheck iconcross icon

Allowances

AllowancesWebtrends OptimizeOptimizely X Web
allowances icon# of Accounts/Projectscheck iconUnlimitedcheck in circle icon One
Optimizely: Unlimited projects but only in Business Tier + (£)
allowances icon# of Experimentscheck iconUnlimitedcheck iconUnlimited
allowances icon# of Userscheck iconUnlimitedcheck iconUnlimited
allowances icon# of Active Tests allowedcheck iconUnlimitedquestion mark in circle icon TBC
allowances icon# of Goals allowedcheck iconUnlimitedquestion mark in circle icon TBC
allowances icon# of Personalisations allowedcheck iconUnlimitedcheck in circle icon Business Tier + (£)
Optimizely: You can work around this, by serving optimals to whomever you want instead of personalisations, but their genuine target-offering is not available to base-tier users.
allowances iconNo Data Samplingcheck iconcheck icon

Sources: All information taken from Optimizely's website or 'help' site. Specifically, Optimizely's downloadable feature list and guides to multivariate testing, data exports (X Event Export) & accessing raw data.

Why Webtrends Optimize?

Unrestricted, market-leading technology

  • Unlimited Tests & Targets
  • Full Stack: Web, Server-Side, Mobile SDKs, REST API
  • Real-time Social Proofing engine
  • Product Recommendations
  • Third party integrations (Google Analytics, HotJar, etc.)
  • 100% flicker free
  • Single-line JS implementation
  • All features available to all users
+
  • Your own dedicated CRO consultant
  • Access to development, QA & UX resources
  • Strategic quarterly business reviews
  • Continuously live experiments
  • Recommendations, ideas, complex tests
  • CRO, product & technical training
  • Fully UK-based service & support team
  • Pick & mix any of our services above
  • Add on at any time of your contract
  • Pay for hours or per project
  • Pure SaaS – Self-Service
  • But we’re still here if needed!

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