Webtrends Optimize vs Optimizely

See how Optimizely compares with Webtrends Optimize in a head-to-head comparison of tools & services

Our Feature Comparisons

Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.

Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too. When reading the comparison, please note that the base offerings of tools may differ in price. For example, Webtrends Optimize's base offering is designed to be much cheaper than Optimizely's, and you'll notice that all features are available to all customers.

You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.

Detailed Feature Comparison

Updated in December 2021

Implementation Features

Implementation Features Webtrends Optimize Optimizely
implement iconWeb Pages: 1 line JS check icon check icon
implement iconServer-side check icon check icon
implement iconOTT / REST check icon check icon
implement iconURL-Redirect (Stateful) check icon check icon

Experiment Types

Experiment Types Webtrends Optimize Optimizely
experiment iconA/B Testing check icon check icon
experiment iconA/B/n Testing check icon check icon
experiment iconFull Factorial MVT check icon check in circle icon Accelerate Tier + (£)
experiment iconFractional Factorial MVT check icon cross icon
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included.
experiment iconPersonalisation Campaigns check icon check in circle icon Scale Tier + (£)
experiment iconSplit Testing (URL) check icon check icon

Supplementary Features

Supplementary Features Webtrends Optimize Optimizely
feature iconProduct Recommendations Engine check icon check in circle icon Accelerate Tier + (£)
feature iconSocial Proof Messaging check icon check in circle icon Accelerate Tier + (£)
feature iconHeatmaps & Scrollmaps check in circle icon Via 3rd Party check icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022
feature iconSession Recording check in circle icon Via 3rd Party check in circle icon Via 3rd Party
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022

Experiment Support

Experiment Support Webtrends Optimize Optimizely
support iconMulti Page Testing check icon check in circle icon Accelerate Tier + (£)
support iconDynamic Pages/SPA Support check icon check icon
support iconMutual Exclusions check icon check in circle icon Accelerate Tier + (£)
support iconConditional Activation check icon check icon
support iconVisual Editor check icon check icon
support iconProxyless Visual Editor check icon check icon
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc.
support iconPreview Mode check icon check icon
support iconFlicker-free testing on provided test types check icon check icon

Audience Selection

Audience Selection Webtrends Optimize Optimizely
audience iconBrowser check icon check icon
audience iconDevice check icon check icon
audience iconSource check icon check icon
audience iconCampaign check icon check icon
audience iconReferrer check icon check icon
audience iconQuery String check icon check icon
audience iconJS Condition check icon check icon
audience iconCookie Value check icon check icon
audience iconIP Address check icon check icon
audience iconNew vs. Returning check icon check icon
audience iconGeo-location check icon check in circle icon Accelerate Tier + (£)
audience iconThird Party Audiences check icon check in circle icon Accelerate Tier + (£)
audience iconUploaded Audiences check icon check in circle icon Accelerate Tier + (£)
audience iconBehavioural Targeting check icon check in circle icon Accelerate Tier + (£)

Integrations

Integrations Webtrends Optimize Optimizely
integration iconGoogle Analytics check icon check icon
integration iconAdobe Analytics check icon check icon
integration iconSessioncam check icon check icon
integration iconHotjar check icon check icon

Data Access

Data Access Webtrends Optimize Optimizely
data iconExport Raw Event Data check icon check in circle icon Accelerate Tier + (£)
Optimizely: On request only.
data iconEvent Data Access from own platform check icon check in circle icon Accelerate Tier + (£)
Optimizely: On request only.
data iconLong Data Retention Period check icon1 year cross icon
Optimizely: 30 days rolling
data iconExtract Enriched Data check icon cross icon

Additional Support & Security

Additional Support & Security Webtrends Optimize Optimizely
security iconPCI Compliant snippet check icon check in circle icon Scale Tier + (£)
security iconAgency Model (Single login - multiple accounts) check icon check icon
security iconOnline Help documentation check icon check icon
security iconOnline support ticketing check icon check icon
security iconCommunity/forums cross icon check icon
security iconDedicated support analyst check icon check icon
security iconLive chat check icon cross icon

Allowances

Allowances Webtrends Optimize Optimizely
allowances icon# of Accounts/Projects check iconUnlimited check in circle icon One
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£).
allowances icon# of Experiments check iconUnlimited check in circle icon One
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£).
allowances icon# of Users check iconUnlimited check iconUnlimited
allowances icon# of Active Tests allowed check iconUnlimited check in circle icon One
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£).
allowances icon# of Goals allowed check iconUnlimited question mark in circle icon TBC
allowances icon# of Personalisations allowed check iconUnlimited check in circle icon Accelerate Tier + (£)
Optimizely: You can work around this, by serving optimals to whomever you want instead of personalisations, but their genuine target-offering is not available to base-tier users.
allowances iconNo Data Sampling check icon check icon

Sources: All information taken from Optimizely's website or 'help' site. Specifically, Optimizely's downloadable feature list and guides to multivariate testing, data exports (X Event Export) & accessing raw data.

Why Webtrends Optimize?

Unrestricted, market-leading technology

  • Unlimited Tests & Targets
  • Full Stack: Web, Server-Side, Mobile SDKs, REST API
  • Real-time Social Proofing engine
  • Product Recommendations
  • Third party integrations (Google Analytics, HotJar, etc.)
  • 100% flicker free
  • Single-line JS implementation
  • All features available to all users
+
  • Your own dedicated CRO consultant
  • Access to development, QA & UX resources
  • Strategic quarterly business reviews
  • Continuously live experiments
  • Recommendations, ideas, complex tests
  • CRO, product & technical training
  • Fully UK-based service & support team
  • Pick & mix any of our services above
  • Add on at any time of your contract
  • Pay for hours or per project
  • Pure SaaS – Self-Service
  • But we’re still here if needed!

View Pricing

Get in touch

Want to know more about how Webtrends Optimize can help you increase online conversions? Click below to request a demo or call us on 0333 444 5502.

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