Webtrends Optimize vs Optimizely

Our Feature Comparisons

Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.

Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too. When reading the comparison, please note that the base offerings of tools may differ in price. For example, Webtrends Optimize's base offering is designed to be much cheaper than Optimizely's, and you'll notice that all features are available to all customers.

You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.

Implementation Features

Implementation Features	Webtrends Optimize	Optimizely
Web Pages: 1 line JS

Server-side

Mobile SDKs

OTT / REST

URL-Redirect (Stateful)

Experiment Types

Experiment Types	Webtrends Optimize	Optimizely
A/B Testing

A/B/n Testing

Full Factorial MVT		Accelerate Tier + (£)

Fractional Factorial MVT
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included.
Personalisation Campaigns		Scale Tier + (£)

Split Testing (URL)

Supplementary Features

Supplementary Features	Webtrends Optimize	Optimizely
Product Recommendations Engine		Accelerate Tier + (£)

Social Proof Messaging		Accelerate Tier + (£)

Heatmaps & Scrollmaps	Via 3rd Party
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022
Session Recording	Via 3rd Party	Via 3rd Party
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022

Experiment Support

Experiment Support	Webtrends Optimize	Optimizely
Multi Page Testing		Accelerate Tier + (£)

Dynamic Pages/SPA Support

Mutual Exclusions		Accelerate Tier + (£)

Conditional Activation

Visual Editor

Proxyless Visual Editor
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc.
Preview Mode

Flicker-free testing on provided test types

Audience Selection

Audience Selection	Webtrends Optimize	Optimizely
Browser

Device

Source

Campaign

Referrer

Query String

JS Condition

Cookie Value

IP Address

New vs. Returning

Geo-location		Accelerate Tier + (£)

Third Party Audiences		Accelerate Tier + (£)

Uploaded Audiences		Accelerate Tier + (£)

Behavioural Targeting		Accelerate Tier + (£)

Integrations

Integrations	Webtrends Optimize	Optimizely
Google Analytics

Adobe Analytics

Sessioncam

Hotjar

Data Access

Data Access	Webtrends Optimize	Optimizely
Export Raw Event Data		Accelerate Tier + (£)
Optimizely: On request only.
Event Data Access from own platform		Accelerate Tier + (£)
Optimizely: On request only.
Long Data Retention Period	1 year
Optimizely: 30 days rolling
Extract Enriched Data

Additional Support & Security

Additional Support & Security	Webtrends Optimize	Optimizely
PCI Compliant snippet		Scale Tier + (£)

Agency Model (Single login - multiple accounts)

Online Help documentation

Online support ticketing

Community/forums

Dedicated support analyst

Live chat

Allowances

Allowances	Webtrends Optimize	Optimizely
# of Accounts/Projects	Unlimited	One
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£).
# of Experiments	Unlimited	One
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£).
# of Users	Unlimited	Unlimited

# of Active Tests allowed	Unlimited	One
Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£).
# of Goals allowed	Unlimited	TBC

# of Personalisations allowed	Unlimited	Accelerate Tier + (£)
Optimizely: You can work around this, by serving optimals to whomever you want instead of personalisations, but their genuine target-offering is not available to base-tier users.
No Data Sampling

Sources: All information taken from Optimizely's website or 'help' site. Specifically, Optimizely's downloadable feature list and guides to multivariate testing, data exports (X Event Export) & accessing raw data.

Why Webtrends Optimize?

Unrestricted, market-leading technology

Unlimited Tests & Targets
Full Stack: Web, Server-Side, Mobile SDKs, REST API
Real-time Social Proofing engine
Product Recommendations
Third party integrations (Google Analytics, HotJar, etc.)
100% flicker free
Single-line JS implementation
All features available to all users

Add our fully managed service

Your own dedicated CRO consultant
Access to development, QA & UX resources
Strategic quarterly business reviews
Continuously live experiments
Recommendations, ideas, complex tests
CRO, product & technical training
Fully UK-based service & support team

Or... flexible services, support & training

Pick & mix any of our services above
Add on at any time of your contract
Pay for hours or per project

Or... Just DIY!

Pure SaaS – Self-Service
But we’re still here if needed!

View Pricing