See how Optimizely compares with Webtrends Optimize in a head-to-head comparison of tools & services
Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.
Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too. When reading the comparison, please note that the base offerings of tools may differ in price. For example, Webtrends Optimize's base offering is designed to be much cheaper than Optimizely's, and you'll notice that all features are available to all customers.
You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.
Updated in December 2021
Implementation Features | Webtrends Optimize | Optimizely |
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Experiment Types | Webtrends Optimize | Optimizely |
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Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included. | ||
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Supplementary Features | Webtrends Optimize | Optimizely |
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Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022 | ||
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Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022 |
Experiment Support | Webtrends Optimize | Optimizely |
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Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc. | ||
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Audience Selection | Webtrends Optimize | Optimizely |
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Integrations | Webtrends Optimize | Optimizely |
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Data Access | Webtrends Optimize | Optimizely |
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Optimizely: On request only. | ||
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Optimizely: On request only. | ||
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Optimizely: 30 days rolling | ||
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Additional Support & Security | Webtrends Optimize | Optimizely |
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Allowances | Webtrends Optimize | Optimizely |
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Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£). | ||
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Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£). | ||
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Optimizely: Unlimited no. of projects and concurrent experiments but in only Accelerate and Scale tiers (£). | ||
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Optimizely: You can work around this, by serving optimals to whomever you want instead of personalisations, but their genuine target-offering is not available to base-tier users. | ||
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Sources: All information taken from Optimizely's website or 'help' site. Specifically, Optimizely's downloadable feature list and guides to multivariate testing, data exports (X Event Export) & accessing raw data.
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