Webtrends Optimize vs VWO

See how VWO compares with Webtrends Optimize in a head-to-head comparison of tools & services

Our Feature Comparisons

Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.

Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too.

You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.

Detailed Feature Comparison

Updated in December 2021

Implementation Features

Implementation Features Webtrends Optimize VWO
implement iconWeb Pages: 1 line JS check icon check icon
implement iconServer-side check icon check in circle icon Enterprise Tier (£)
implement iconOTT / REST check icon check icon
implement iconURL-Redirect (Stateful) check icon check icon

Experiment Types

Experiment Types Webtrends Optimize VWO
experiment iconA/B Testing check icon check icon
experiment iconA/B/n Testing check icon check icon
experiment iconFull Factorial MVT check icon check in circle icon Pro Tier + (£)
experiment iconFractional Factorial MVT check icon cross icon
Webtrends Optimize: Patented Design of Experiments methodology with non-binomial data calculations included.
experiment iconPersonalisation Campaigns check icon check in circle icon Pro Tier + (£)
experiment iconSplit Testing (URL) check icon check icon

Supplementary Features

Supplementary Features Webtrends Optimize VWO
feature iconProduct Recommendations Engine check icon check in circle icon Enterprise Tier + (£)
feature iconSocial Proof Messaging check icon cross icon
feature iconHeatmaps & Scrollmaps check in circle icon Via 3rd Party check icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022
feature iconSession Recording check in circle icon Via 3rd Party check icon
Webtrends Optimize: Currently accessible via 3rd party integration. On internal roadmap for 2022

Experiment Support

Experiment Support Webtrends Optimize VWO
support iconMulti Page Testing check icon check in circle icon Enterprise Tier (£)
support iconDynamic Pages/SPA Support check icon check icon
support iconMutual Exclusions check icon check in circle icon Enterprise Tier (£)
support iconConditional Activation check icon check in circle icon Enterprise Tier (£)
support iconVisual Editor check icon check icon
support iconProxyless Visual Editor check icon check icon
Feature Description: Loading pages through a proxy often results in pages being somewhat broken, if not completely inaccessible. Having a proxyless editor provides a more reliably Visual Editor, especially through gated pages such as My Account sections, Checkout Funnels, etc.
support iconPreview Mode check icon check icon
support iconFlicker-free testing on provided test types check icon check icon
VWO: Available via additional code snippet

Audience Selection

Audience Selection Webtrends Optimize VWO
audience iconBrowser check icon check icon
audience iconDevice check icon check icon
audience iconSource check icon check icon
audience iconCampaign check icon check icon
audience iconReferrer check icon check icon
audience iconQuery String check icon check icon
audience iconJS Condition check icon check icon
audience iconCookie Value check icon check icon
audience iconIP Address check icon check icon
audience iconNew vs. Returning check icon check icon
audience iconGeo-location check icon check in circle icon Pro Tier + (£)
VWO: Appears to Country level only
audience iconThird Party Audiences check icon cross icon
audience iconUploaded Audiences check icon cross icon
audience iconBehavioural Targeting check icon check in circle icon Enterprise Tier + (£)

Integrations

Integrations Webtrends Optimize VWO
integrations iconGoogle Analytics check icon check icon
integrations iconAdobe Analytics check icon check icon
integrations iconSessioncam check icon check icon
integrations iconHotjar check icon check icon

Data Access

Data Access Webtrends Optimize Optimizely X Web
data iconExport Raw Event Data check icon question mark in circle icon TBC
data iconEvent Data Access from own platform check icon question mark in circle icon TBC
data iconLong Data Retention Period check icon1 year cross icon
VWO: 45 days after contract expiry
data iconExtract Enriched Data check icon question mark in circle icon TBC

Additional Support & Security

Additional Support & Security Webtrends Optimize VWO
security iconPCI Compliant snippet check icon check icon
security iconAgency Model (Single login - multiple accounts) check icon check icon
security iconOnline Help documentation check icon check icon
security iconOnline support ticketing check icon check icon
security iconCommunity/forums cross icon cross icon
security iconDedicated support analyst check icon check in circle icon Enterprise Tier (£)
security iconLive chat check icon check icon

Allowances

Allowances Webtrends Optimize VWO
allowances icon# of Accounts/Projects check iconUnlimited check in circle icon one
VWO: Up to 3 in Pro tier. Unlimited in Enterprise tier (£)
allowances icon# of Experiments check iconUnlimited check iconUnlimited
allowances icon# of Users check iconUnlimited check iconUnlimited
allowances icon# of Active Tests allowed check iconUnlimited check iconUnlimited
allowances icon# of Goals allowed check iconUnlimited question mark in circle icon TBC
VWO: Up to 50 in Pro tier. Up to 75 in Enterprise tier (£)
allowances icon# of Personalisations allowed check iconUnlimited check iconUnlimited
allowances iconNo Data Sampling check icon check icon

Sources: All information taken from VWO's website.

Why Webtrends Optimize?

Unrestricted, market-leading technology

  • Unlimited Tests & Targets
  • Full Stack: Web, Server-Side, Mobile SDKs, REST API
  • Real-time Social Proofing engine
  • Product Recommendations
  • Third party integrations (Google Analytics, HotJar, etc.)
  • 100% flicker free
  • Single-line JS implementation
  • All features available to all users
+
  • Your own dedicated CRO consultant
  • Access to development, QA & UX resources
  • Strategic quarterly business reviews
  • Continuously live experiments
  • Recommendations, ideas, complex tests
  • CRO, product & technical training
  • Fully UK-based service & support team
  • Pick & mix any of our services above
  • Add on at any time of your contract
  • Pay for hours or per project
  • Pure SaaS – Self-Service
  • But we’re still here if needed!

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Get in touch

Want to know more about how Webtrends Optimize can help you increase online conversions? Click below to request a demo or call us on 0333 444 5502.

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