See how VWO compares with Webtrends Optimize in a head-to-head comparison of tools & services
Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.
Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too.
You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.
Updated in December 2021
Implementation Features | Webtrends Optimize | VWO |
Web Pages: 1 line JS | ||
Server-side | Enterprise Tier (£) | |
OTT / REST | ||
URL-Redirect (Stateful) | ||
Experiment Types | Webtrends Optimize | VWO |
A/B Testing | ||
A/B/n Testing | ||
Full Factorial MVT | Pro Tier + (£) | |
Fractional Factorial MVT | ||
Webtrends Optimize: Patented Design of Experiments methodology with
non-binomial data calculations included.
|
||
Personalisation Campaigns | Pro Tier + (£) | |
Split Testing (URL) | ||
Supplementary Features | Webtrends Optimize | VWO |
Product Recommendations Engine | Enterprise Tier + (£) | |
Social Proof Messaging | ||
Heatmaps & Scrollmaps | Via 3rd Party | |
Webtrends Optimize: Currently accessible via 3rd party integration. On
internal roadmap for 2022
|
||
Session Recording | Via 3rd Party | |
Webtrends Optimize: Currently accessible via 3rd party integration. On
internal roadmap for 2022
|
Experiment Support | Webtrends Optimize | VWO |
Multi Page Testing | Enterprise Tier (£) | |
Dynamic Pages/SPA Support | ||
Mutual Exclusions | Enterprise Tier (£) | |
Conditional Activation | Enterprise Tier (£) | |
Visual Editor | ||
Proxyless Visual Editor | ||
Feature Description: Loading pages through a proxy often results
in pages being somewhat broken, if not completely inaccessible. Having a proxyless
editor provides a more reliably Visual Editor, especially through gated pages such as My
Account sections, Checkout Funnels, etc.
|
||
Preview Mode | ||
Flicker-free testing on provided test types | ||
VWO: Available via additional code snippet
|
Audience Selection | Webtrends Optimize | VWO |
Browser | ||
Device | ||
Source | ||
Campaign | ||
Referrer | ||
Query String | ||
JS Condition | ||
Cookie Value | ||
IP Address | ||
New vs. Returning | ||
Geo-location | Pro Tier + (£) | |
VWO: Appears to Country level only
|
||
Third Party Audiences | ||
Uploaded Audiences | ||
Behavioural Targeting | Enterprise Tier + (£) | |
Integrations | Webtrends Optimize | VWO |
Google Analytics | ||
Adobe Analytics | ||
Sessioncam | ||
Hotjar | ||
Data Access | Webtrends Optimize | Optimizely X Web |
Export Raw Event Data | TBC | |
Event Data Access from own platform | TBC | |
Long Data Retention Period | 1 year | |
VWO: 45 days after contract expiry
|
||
Extract Enriched Data | TBC | |
Additional Support & Security | Webtrends Optimize | VWO |
PCI Compliant snippet | ||
Agency Model (Single login - multiple accounts) | ||
Online Help documentation | ||
Online support ticketing | ||
Community/forums | ||
Dedicated support analyst | Enterprise Tier (£) | |
Live chat | ||
Allowances | Webtrends Optimize | VWO |
# of Accounts/Projects | Unlimited | one |
VWO: Up to 3 in Pro tier. Unlimited in Enterprise tier (£)
|
||
# of Experiments | Unlimited | Unlimited |
# of Users | Unlimited | Unlimited |
# of Active Tests allowed | Unlimited | Unlimited |
# of Goals allowed | Unlimited | TBC |
VWO: Up to 50 in Pro tier. Up to 75 in Enterprise tier (£)
|
||
# of Personalisations allowed | Unlimited | Unlimited |
No Data Sampling | ||
Sources: All information taken from VWO's website.
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