Conversion For Good

We are offering one charity the chance to receive 12-months free access to our CRO platform, which helps to optimise your website to be as accessible, intuitive, and easy to use as possible.

What you get

The Details

For the first time in our history, we’re launching a charity grant scheme called Conversion For Good.

The selected charity will be able to use all of our conversion rate optimisation (CRO) tools completely free for 12 months. Finding and fixing conversion issues for common journeys like donations should also lead to the website performing better as a whole.

We have lots of experience helping charities improve their conversion rates, such as the RSPB, Alzheimer’s Research UK, Trussell, Mind, WaterAid and Dogs Trust, and many more. We also offer, as standard, a 25% discount off our pricing for all charities that we work with.

For the first time in our history, we’re launching a charity grant scheme called Conversion For Good.

How it works

Terms & Conditions

Only one application per charity will be accepted

Any UK or international registered charity worldwide can apply

Charities that already work with Webtrends Optimize can apply

The grant will be for a period of 12 months only

The grant is applicable to Webtrends Optimize’s licence only

The grant does not cover any support hours beyond the initial onboarding and implementation stage

Only one application per charity will be accepted

Any UK or international registered charity worldwide can apply

Charities that already work with Webtrends Optimize can apply

The grant will be for a period of 12 months only

The grant is applicable to Webtrends Optimize’s licence only

The grant does not cover any support hours beyond the initial onboarding and implementation stage

Only one application per charity will be accepted

Any UK or international registered charity worldwide can apply

Charities that already work with Webtrends Optimize can apply

The grant will be for a period of 12 months only

The grant is applicable to Webtrends Optimize’s licence only

The grant does not cover any support hours beyond the initial onboarding and implementation stage

Applicants will go through a closed, internal judging process

Webtrends Optimize cannot accept applications from sole traders, profit-making entities, political campaign groups or organisations promoting specific religions

Deadline for entry is midnight on 5 June 2026 and the chosen charity will be notified by Webtrends Optimize in June 2026

As a condition of receiving the grant, the successful applicant agrees that Webtrends Optimize can announce the partnership in publicity & marketing materials using the charity name/logo