Black Tomato Logo

Press Release

Webtrends Optimize are excited to announce their partnership with Black Tomato.

Founded in 2005 by Tom Marchant, James Merrett and Matt Smith, Black Tomato create unique, perfectly-tailored travel experiences. They identified a key gap in the travel market for the rapidly growing number of people who determine their travel/holiday needs by a desire to experience something new or different, as much as by the destination itself.

Fast-forward nearly 15 years and Black Tomato now have over 90 employees around the World. With head offices in both London and New York, they can cater for the needs of travellers on both sides of the Atlantic. Although the scope of their portfolio has evolved from the early days, they remain true to their core values, eschewing traditional travel industry staples such as fixed itineraries and printed brochures to deliver fully bespoke experiences.

Having won many awards for their website, Black Tomato were looking for a CRO partner who could work with them to test, personalise and enhance various areas of their website, without the need to start again from scratch – evolution rather than revolution. And at all times ensuring the complete focus was on usability and the end customer.

Jos Davies, Global Head of Marketing & PR said “We’ve worked with a few Digital agencies in the past who have provided some CRO capabilities, but we felt we needed a genuine specialist who could provide inspiration, test ideas and the ability to deliver these concepts quickly.

“Webtrends Optimize have been experts in this space for a long time and we’re already seeing the benefits of this approach.

“The suite of Personalisation tools Webtrends Optimize have to offer and the ideas we’re working on together are really exciting and I’m sure they will allow us to provide our website visitors with the same bespoke, tailored experience they receive when they’re on one of our trips”.

Ben Charlesworth, eCommerce Director of Webtrends Optimize added “Black Tomato’s whole ethos is based around tailoring their offering to their customers specific needs and desires. At Webtrends Optimize our affinity with that approach, and my own (and the other directors’) background in travel, makes it feel like they’re a perfect fit and I can’t wait to start seeing the results of some of the changes.”

Send Webtrends Optimize a message, or call 0333 444 5502, if you’d like a no obligation demo or would like to discuss how we can help your business.