Meet: Zuko Analytics

Zuko Logo


Zuko Analytics is a software platform that sits behind online forms and checkouts, showing businesses when, where and why their potential customers are dropping out. Armed with this insight, and assisted by Zuko’s customer success team, businesses can fix the issues with their forms, improving their conversion rates and, ultimately, growing their revenues and leads.

Zuko complements A/B testing tools such as Webtrends Optimize, allowing you to push test variants into the form analytics platform to get a detailed view of how user behaviour differs between each treatment. It gives field level insights that would otherwise be missing from traditional top-level analysis of form performance.

Based on their years of experience with forms, Zuko also offers a consultancy service to help identify and remedy issues with businesses’ forms and checkouts, shortcutting the process and delivering improved performance faster.



Region: Global
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Email: Send us a message


Colony, 5 Piccadilly Place, Manchester
M1 3BR, United Kingdom

As one of the most experienced, and best rated, experimentation platforms in the market we are delighted to be partnering with Webtrends Optimize in order to further enhance our customers’ online user experience and help them improve conversion rates.

I believe Webtrends Optimize’s technology complements Zuko Analytics perfectly and that there is a natural affinity between their goals as a business and our own.

Alun Lucas - Managing Director @ Zuko Analytics

I’m really excited to start our partnership with Zuko. Their form optimisation technology compliments our own perfectly and together delivers a very powerful solution for any business looking to understand and enhance the user experience of their online forms.

The team at Zuko are hugely experienced and dedicated, and I see a lot of parallels with our own team here at Webtrends Optimize which I believe will result in long and successful relationship.

Matt Smith – CEO @ Webtrends Optimize

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