Meta Tags

In the above examples we can see there is a ‘description’ meta tag which describes the page and is usually used in the search engine’s description of your page. A ‘title’ meta tag which again is used in search engine’s to highlight what your page is about.

There is also ‘keywords’ which used to be very important in SEO and although is no longer used for this purpose (search engine algorithms now using other more complex elements to quantify the relevance of a webpage) they are still completed by the author for completeness in many cases and these can then be utilised in other ways.