Shopping Basket Abandonment
Shopping Basket Abandonment What is shopping basket abandonment? Shopping basket abandonment refers to users abandoning their journey on a site
Dynamic content refers to website content that is changed depending on the visitor behaviour, geographical location, previous history, preferences or interests of the visitors. The concept of dynamic content is closely related to personalisation and targeting.
The goal of having dynamic content on a website is to create a more engaging experience for the visitor as you can tailor this more towards what they are looking for.
Visitor behaviour is monitored during one session, e.g. what pages they visit, time on pages spent, periods of inactivity.
Content is changed based on the geo-location of the visitors or other information about the visitor is available in the data layer as well as through previous interaction with the website e.g. visitors are returning with a quote.
Usually visitors in this category have a log-in to the website and more information about their purchase history is available. Thus, it is possible to curate more relevant website content.
Even though there is a wealth of information available to marketers about their customers it is worth remembering that customer personas do change over time. For example, just because a customer has been buying womenswear in the past does not mean they won’t buy men’s clothes in the future.
Once you have identified ways that a website can benefit from dynamic content, you will need to determine what works and what doesn’t for the site visitors. The advantage of using the Webtrends Optimize platform to deliver dynamic content is that you can test multiple variations within one project and determine a winning variation that would help to generate a maximum impact across the site. Client side AB, Abn, MVT, or server-side testing, it’s all available so use the method which works for the specific site, page and visitors.
Shopping Basket Abandonment What is shopping basket abandonment? Shopping basket abandonment refers to users abandoning their journey on a site
Behavioural Targeting What is behavioural targeting? It is a way of creating more personalised, relevant and targeted web experience for
Conversion Rate Optimisation (CRO) What is Conversion Rate Optimisation (CRO)? Conversion rate optimisation focuses on improving a website’s conversion rate
Hybrid Service Comfortable building your own tests but maybe want some additional guidance and fancy dipping your toe into something
If you have more questions or want to know a little more about website optimisation and personalisation, send us a message or call us on 0333 444 5502.
Thanks for submitting your enquiry with us.
A member of the team will be in touch shortly to follow up with you.
Please check your inbox and validate your email address so that we can create your free trial account.
While we're setting up your account, feel free to check out our training videos. You'll find them at: https://help.webtrends-optimize.com/optimize/training-videos/
Or, take a look through our blog to review industry insights, wins and all things Experimentation. https://www.webtrends-optimize.com/blog/