Webtrends Optimize Glossary

CRO, AB, ABn MVT, SDKs… Multi-armed Bandits, Type 1 Errors and Squeeze Pages… 
The digital World is drowning in jargon and acronyms – find out what it all means with our glossary of commonly used conversion rate optimisation terminology (and those terms that regularly come into its orbit).

A

AB Testing

AB Testing Make informed, data-driven decisions for your website by utilising AB testing AB Testing Explained A/B testing is a

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B

C

Continuous Delivery

Continuous Delivery What is it? Continuous delivery is a Release strategy which delivers Software Code Releases into Production (Live Environment),

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Cookies

Cookies What are cookies? A cookie is a small piece of data sent from a website and stored on the user’s computer by

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D

Dynamic Content

Dynamic Content What is it? Dynamic content refers to website content that is changed depending on the visitor behaviour, geographical

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E

Exit Intent

Exit Intent Don’t miss out on an extra opportunity to engage Today’s online customers are sophisticated – and often impatient.

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F

Form Optimisation

Form Optimisation Reduces form abandonment Using form optimisation you can improve the path to form and application completion on your

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Funnel Optimisation

Funnel Optimisation Turn browsers into buyers No matter what business you’re in, converting visitors effectively through a funnel equals revenue.

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G

Geotargeting

Geotargeting What is geotargeting? Geotargeting is the method of determining the geolocation of a website visitor and delivering different content

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H

Heatmaps

Heatmaps What are Heatmaps? Heatmaps are a visual representation report, whereby values are represented by colours. Heatmaps can be used

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Hello Bars

Hello Bars & Welcome Messaging Make your return visitors feel welcome Improve the effectiveness of your website by displaying the

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Hybrid Service

Hybrid Service Comfortable building your own tests but maybe want some additional guidance and fancy dipping your toe into something

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I

Inbound Marketing

Inbound Marketing What is inbound marketing? Traditional marketing has, up until the last decade or so, heavily relied upon outbound

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K

L

Lead Generation

Lead Generation What is Lead Generation? The idea of lead generation seems fundamental to most businesses.  In order to understand

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M

Managed Service

Managed Service If you need a little help or guidance, don’t have any optimisation expertise or resource in-house, or just

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Meta Tags

Meta Tags What are Meta Tags? Metadata is ‘data’ about data. In this context, Meta tags are small snippets of

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N

O

Onsite Retargeting

Onsite Retargeting Increase Cross-sell and Up-sell Opportunities Unlike offsite retargeting (pay-per-click advertising, for example), retargeting a consumer while engaged on

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Onsite Surveys

Onsite Surveys Get instant feedback from your visitors Tracking your customer interactions from your analytics and your testing tool can

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P

Q

R

Reporting Dashboard

Reporting Dashboard What is a Reporting Dashboard? A reporting dashboard contains current data and highlight specified metrics in visually appealing

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S

Sales Funnel

Sales Funnel What is it? The sales funnel (or eCommerce conversion funnel) is a visualisation of the route that the

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Self Service

Self-Service Just starting out or experienced in optimisation – If you are a marketer who wants to improve basic elements

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Server-side Testing

Server-side Testing Expand your possibilities with Server-side testing. What is Server-side Testing? On a basic level, when delivering A/B or

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Site Search

Site Search Optimisation Help your visitors find what they need When your visitors are in a hurry, they often default

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Social Proof

Social Proof What is Social Proof? Social Proof is essentially the utilisation of evidence, or the opinions and actions of

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Split Testing

Split Testing What is Split Testing? Split testing is a method of AB testing where the challenger experiment or experiments

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T

Targeting

Targeting What is Targeting? Targeting consists in showing specific visitors a certain piece of content based upon pre-defined criteria, such

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U

Urgency Messaging

Urgency Messaging Turn Procrastinators into Decision Makers Some visitors need extra motivation to take action when it comes to E-Commerce

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V

W

X

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